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Mobile Phones / HTC / HTC Desire 728 Ultra Price in India
Updated On: 21st April 2018

HTC Desire 728 Ultra

0 User Ratings 2 Questions & Answers
HTC Desire 728 Ultra runs Android 5.1 Lollipop. It has a 5.5-inch HD (1280x720 pixel) display. The phone is powered by a 1.5 GHz octa-core MediaTek MT6753 processor and 3GB of RAM. The HTC Desire 728 Ultra has a 13 MP primary camera and a 5 MP front-facing camera. It comes with 32 GB of built-in storage which can further be expanded using a microSD card. Connectivity includes dual-SIM 4G, Wi-Fi 802.11 a/b/g/n, Bluetooth 4.1, GPS, and a microUSB 2.0 port. The device has a 2,800 mAh battery.
HTC Desire 728 Ultra
HTC Desire 728 Ultra
HTC Desire 728 Ultra
HTC Desire 728 Ultra
Out of Stock

Key Specifications

  • MediaTek MT6753 processor
  • 3GB RAM
  • 32GB internal storage
  • 2800 mAh battery
  • 13 M.Pixels rear & 5 M.Pixels selfie
  • 5.5 inch screen
  • Dual SIM (Nano SIM)
  • Android v5.1 (Lollipop)

HTC Desire 728 Ultra Price in India

HTC Desire 728 Ultra Price starts at Rs. 15,053.

HTC Desire 728 Ultra Details

The HTC Desire 728 Ultra is a mid-range device featuring all the essential features a smartphone should have along with 4G connectivity. HTC devices are popular for their audio quality and stereo speakers; the Desire 728 is no different as it comes with HTC’s BoomSound audio technology featuring stereo speakers.  The design of device resembles the typical HTC’s designing philosophy featuring highlighted edges and ports along with bright colour schemes.
Display & Camera
The display on the HTC Desire 728 Ultra is not spectacular but nonetheless it does what it is supposed to without any dramas. The viewing angles on the 5.5-inch display are perfect, the colours too are punchy and vibrant. The only problem with the screen is its HD resolution which tends to be rather outdated now. There is also visible pixelation on the screen when watched closely.  The imaging department is the one area where the device lacks behind. It lacks behind not due to the bad image quality, but because of the same old 13MP sensor carried on from last one and a half year. There is no improvement apart from the user interface of the camera. A secondary camera is a 5-megapixel unit.
Performance & Software
The device performs smoothly even under load thanks to the software optimisation done by the HTC. Under the hood of the device is MediaTek MT6753 chipset, the chipset is not underpowered but it is a bit outdated when compared to the newer chipsets from Qualcomm featuring various kinds of fast charging technologies. There is although 3GB of RAM for better multitasking.  The HTC Desire 728 Ultra ships with the outdated Android 5.1.1 Lollipop OS. The OS has been customised with HTC Sense UI, it also comes pre-installed with Polaris Office application for better productivity. There has been no news on the Android Marshmallow update for the device.
Battery & Connectivity
Whereas other mobile phone manufacturers are providing with at least 4,000 mAh battery capacity in the same price range, HTC is providing the Desire 728 Ultra with a battery capacity of 2,800 mAh. The device can last mostly for a  day under moderate usage. The HTC Desire 728 has a dual-SIM 4G connectivity along with Bluetooth 4.1, Wi-Fi a/b/g/n, GPS,  a 3.5mm stereo headphone jack, and microUSB 2.0 port for charging and syncing.

HTC Desire 728 Ultra Specifications

Display Type IPS LCD
Resolution 720x1280 pixels
Size (in inches) 5.5
Pixel Density 267 pixels per inch (ppi)
Touchscreen type Capacitive
Color Reproduction 16M Colors
Screen to body percentage 67.7 %
Design and Build
Weight 153 grams
Operating System Android v5.1 (Lollipop)
Rear Flash Yes
Primary 13 M.Pixels
Front 5 M.Pixels
Video [email protected]
Internal 32GB
Expandable MicroSD, 256GB
Type Li-Po
Capacity 2800 mAh
Bluetooth v4.1
Wi-Fi Yes with hotspot
3G Yes
USB Micro USB v2.0
2G Yes
4G Yes
SIM Configuration Dual SIM (Nano SIM)
NFC Chipset No
Infrared No
Wired Micro USB v2.0
Variant MediaTek MT6753
Architecture Cortex A53
No of Cores 8 (Octa Core)
Frequency 1.5 GHz
GPU Mali-T720 MP3
Proximity Yes
Accelerometer Yes
Gyroscope No
Ambient Light Yes
Loudspeaker Yes
Headphones Yes

Questions and Answers

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14 Upvote(s)
Does it support VoLTE?
No, It doesn't support VOLTE.
By Anil Shukla
Mark Helpful (51)
Write Answer
15 Upvote(s)
Does it support 4G Jio SIM?
By Shashank
Mark Helpful (41)
Write Answer
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HTC Desire 728 Ultra Price in India

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  • All prices in the above table are in Indian Rupees.
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  • The latest price of HTC Desire 728 Ultra was obtained on 21st April 2018 08:13:57
  • The HTC Desire 728 Ultra is available in
  • The price is valid in all major cities of India including Bangalore, Hyderabad, Chennai, Mumbai, Delhi and Pune. Please check instructions at the specific stores for any deviation.
  • Buy HTC Desire 728 Ultra online in India for the lowest price. You can also avail the options of Cash on Delivery (COD) and EMI on purchase of this product.
Price History
HTC Desire 728 Ultra Price in India is Rs. 15,053 as on 21st April 2018 08:13:57
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