OnePlus, the Chinese smartphone brand released its first smartphone, the OnePlus One, 18 months ago. This device managed to attract a huge interest due to the value-for-money factor, a sense of “nothing’s missing from the specifications list”, the presence of Cyanogen OS, and the company’s marketing strategy. However, these 18 months haven’t been a dream run for the company. During this time it had to face a lot of criticism, at times, for its silly marketing campaigns, but mostly due to its cumbersome invite system. And if that's not all, the company even faced a huge setback in terms of software, due to its fallout with Cyanogen Inc. Even though the OnePlus X is just the third smartphone from this newcomer smartphone manufacturer, the company has had enough experiences to learn from.
Unlike the OnePlus One and the OnePlus 2, which relied on their high-end specifications, the OnePlus X takes a different approach. It relies on design and build quality rather than specifications. The OnePlus X is being marketed as a compact-yet-premium mid-range device rather than a ‘Flagship Killer’ to attract a different kind of consumer set. It competes with the likes of the HTC One A9, the Sony Xperia M5, and the Sony Xperia Z5 Compact in the same category. The device comes in two colour variants; onyx and ceramic, but the ceramic version is costlier. The ceramic version looks quite similar to the onyx one, but has chamfered edges instead of curved glass. However, you won’t be able to buy the ceramic variant easily as the company has produced only 10,000 units of those, and it takes 25 days to cast the back out of Zirconia.
With specifications that largely match with the OnePlus One, it feels as though the company simply wanted to offer the OnePlus One repackaged, but with a different approach. The OnePlus X is compact, has an attractive design, and comes with a dual-SIM card slot and a microSD card slot - all of these features were lacking in the company’s first smartphone. Most importantly, it retails for the same price as the OnePlus One. So here’s the important question - will people choose the OnePlus X over the OnePlus One?
If you’re someone who is unable to decide between the OnePlus X or the OnePlus One, read our review to find out which is the most suitable device for your needs. This also applies to those of you looking out for the best smartphone under Rs.20,000.