Micromax aims to sell 6 million low-cost Bharat series 4G VoLTE phones in India


Reliance Jio’s affordable 4G LTE services have sparked a price war among operators. Meanwhile, phone makers are also revisiting their strategies to introduce affordable 4G VoLTE phones. Subhajit Sen, Marketing Chief Micromax, told ET Telecom the company’s plan to launch new Bharat series of affordable 4G LTE smartphones and sell about 6 million units in coming five to six months.

Micromax is betting heavily on its low-cost 4G VoLTE smartphones under the Bharat series. The company aims to introduce its first low-cost 4G VoLTE smartphone Bharat 2 running Android OS in coming few weeks. The Bharat 2 will be the company’s first Google-approved 4G VoLTE smartphone priced below Rs 3,000.

Sen pointed out that the free unlimited calling introduced by the telecom companies is trigging the demand for the 4G VoLTE phones. He bets on Bharat 2 to disrupt the entry-level 4G VoLTE smartphone segment with a huge demand from tier-2 and tier-3 cities.

Following Bharat 2’s launch, Micromax will introduce Bharat 1 as its first 4G VoLTE feature phone running Java OS for Rs 1,999. After that Micromax plans to launch Bharat 3 shortly.

Micromax will leverage Bharat 1 and Bharat 2 to take mobile banking to the masses and link them to Transerv-powered digital wallets. The company is reportedly working on mobile payment solutions to let consumers pay the using mVisa to offline merchants. Talks of collaboration to introduced Bharat series with mobile operators are already in progress.

Commenting on the talks regarding collaboration with mobile operators, Subhajit Sen, said:

“We are working on technologies which would be of high interest to the operators in India.”

Right now, Micromax manufactures about 75 percent of its phones in India which will prove to be beneficial to make more low-cost 4G LTE smartphones.

[Source: ET Telecom]