Apple acquires sleep-tracking device manufacturer, Beddit


Apple has bought Beddit, a Finnish sleep-tracking hardware and software manufacturer, which was announced on Monday. Beddit too made an announcement about the same on its privacy policy page: “Beddit has been acquired by Apple. Your personal data will be collected, used and disclosed in accordance with the Apple Privacy Policy.” The financial terms of the acquisition haven’t been released by Apple as yet. However, the customer service on the Beddit website is said to continue as before, so customers needn’t worry about products or service support as yet.

It appears that Apple acquired Beddit to improve the health-tracking features on its Apple Watch as it tries to compete with Fitbit, which is the current leader in the fitness-tracking industry. While the Apple Watch already comes with a built-in sensor for detection heart rate, it needs better software and hardware to up its game if it wants to compete with other leaders in the market.

Beddit which was founded in 2007, began to sell its products on Apple’s stores from 2015. Unlike other sleep trackers, the Beddit sleep tracker is placed between your sheet and your mattress, and measures your total sleep, resting heart rate, respiration rate, temperature, snoring, movement, room humidity, time it takes for you to fall asleep, number of times you wake up at night, and the amount of deep sleep that you had. The app on Android and iOS platforms then gives you a detailed analysis to help you understand your sleep pattern better. The device costs $150.