Chinese smartphone maker Meizu is reportedly going to launch a new M-series smartphone at an event in China tomorrow. The smartphone will be an affordable device, just like the other members of the company’s M-series portfolio. This time however, it is being speculated that the new smartphone could be priced lower than all the previous M-series devices.
Nothing about the smartphone is known at this point, which is a little weird, as we usually see upcoming devices from Chinese Android OEMs receive TENAA certification weeks before their official unveiling. That means we simply no option but to wait until tomorrow for the Meizu press conference.
Commenting on the upcoming announcement, Ard Boudeling, head of Global Marketing at Meizu, said:
Up until 2015, we had never launched a phone below $275. Making a phone below that price simply wouldn’t offer a great user experience, so we focused on higher-priced segments instead. Over time, however, the smartphone market quickly developed, and so did the affordability of quality components. As a result, we’re now able to bring devices that meet our quality standard to more people than ever before. Our product launch on May 23rd will stand testament to that.