Xiaomi unveiled its first dedicated offline store in India on May 11, and opened its door for consumers on May 20. The Chinese smartphone brand has now announced that it has been able to record a revenue of a whopping ₹5 crore through that store in just 12 hours. That’s quite impressive.
Xiaomi announced that over 10,000 Mi Fans (customers) turned up from ten different states for the launch of its first Mi Home store at the Phoenix Market City mall in Bengaluru, India. A lot of them purchased smartphones and other accessories that the company sells through its store in India. However, the revenue was largely clocked in by selling the Redmi 4, Redmi 4A, Redmi Note 4, Mi Headphones, Mi VR Play headset, Mi Air Purifier, Mi Router 3C, and the Mi Band 2.
Manu Jain, Vice President, Xiaomi and Managing Director, Xiaomi India, spoke regarding the historic feat, “It was an extremely emotional day for all of us at the opening of our first Mi Home store. I am humbled by the unprecedented outpouring of love from all our Mi Fans who started lining up from 8 AM in the morning. I had a fun filled day with spending time with our fans, billing at the counters for our customers, entertaining people standing in queue and answering multiple queries at Mi Home. Never did I imagine that with every passing hour we were quietly creating history in the Indian retail market.”
The company sells smartphones, power banks, Wi-Fi routers, audio products like headphones and Bluetooth speakers, air purifiers, virtual reality headsets, and fitness bands through its Mi Home offline store. Xiaomi plans to launch four more stores in Chennai, Hyderabad, Mumbai, and New Delhi next month, and around 100 more stores across India in the next two years. The Redmi Note 4 became the largest selling smartphone during Q1 2017.
Here are some images from the Mi Home offline store in Bengaluru: