Back in May this year, Chinese tech giant Xiaomi opened its first Mi Home store in India in Bengaluru. Since then, it has opened more Mi Home stores in Delhi-NCR, Hyderabad, and Chennai. The company’s latest Mi Home store was opened in Mumbai this past weekend, Xiaomi’s eighth Mi Home store in India and the first in Western India. The store is located inside the Phoenix Market City Mall in Kurla West, Mumbai.
Consumers can visit the Mi Home store to purchase a wide range of Xiaomi products, including smartphones, fitness bands, power banks, air purifiers, headphones, routers, and more. For the festive season, Xiaomi is currently a promotion at all its Mi Homes, wherein consumers can avail up to Rs.2,000 discount on smartphones along with a chance to win a Royal Enfield Classic 350 when making a minimum purchase of Rs.5,000. You can also pre-book smartphone by paying Rs.499 and receive an accessories gift voucher worth Rs.599 when collecting the smartphone at the Mi Home store.
In the next two years, Xiaomi hopes to open no less than 100 Mi Home stores across India, bolstering its presence in the offline market. Until last year, Xiaomi was mainly focusing on its online sales, while the offline segment was dominated by companies such as Samsung, Vivo, and Oppo. In the last few months, Xiaomi has seen a significant rise in offline sales, thanks to the opening of Mi Home stores as well as tie-ups with retailers such as Sangeetha Mobiles, Univercell, Big C, LOT, and others. More recently, Xiaomi tied up with Future Group to sell its popular Redmi 4 and Redmi Note 4 handsets at Big Bazaar stores across the country. With a greater presence in the offline segment, Xiaomi is expected to continue consolidating market share in the Indian smartphone market in the coming quarters.