Facebook in its recent third quarter financial results announced an increase in its daily and monthly active users. The company also announced the figures for two of its popular subsidiaries Instagram and WhatsApp in the same results.
While there is no denying that both Instagram and WhatsApp remain extremely popular, even their ancillary features now boast of a significant user base. According to Facebook CEO Mark Zuckerberg, both WhatsApp Status and Instagram Stories have 300 million users respectively. This is up from the combined figure of just 250 million active users for both these products back in July 2017. This in spite of the fact that the feature was basically a clone of Snapchat. Ironical as it may seem, Snapchat now only has 173 million daily active users.
With all these Facebook products supporting their own Augmented Reality (AR) face filters meaning, the number of users is expected to continue to rise in the coming years. To engage more people with these apps, Facebook also recently rolled out an update that lets users share ‘Instagram Stories’ directly to ‘Facebook Stories’. The reverse, however, cannot be done.
While the option to post ‘Facebook Stories’ to ‘Instagram Stories’ has not come yet, the company said it might bring it in the near future.