Today, the Managing Director of Xiaomi India, Manu Kumar Jain has announced through a tweet that the company has shipped 9.2 million smartphones in Q3 2017 in India. He also stated that the company started with selling 100,000 units every quarter in 2014, which increased to 1 million mark in Q3 2015, and 3 million mark in Q3 2016. So technically the company has increased their sales by 8,900% from 2014 to 2017, which is an astonishing amount of growth.
Currently, India and China are the fastest growing markets for Xiaomi, and that is mainly because people in these two countries prefer budget smartphones over the mid-range or high-end smartphones, and budget smartphone is Xiaomi’s forte.
Happy to share that @XiaomiIndia shipped 9.2 Mn smartphones in Q3 2017.
We started with a humble beginning of selling 100K/quarter in 2014, crossed the 1M mark in Q3 ’15, 3M in Q3 ’16 and now for the 1st time – 9M in Q3 ’17.
— Manu Kumar Jain (@manukumarjain) November 13, 2017
Currently, Xiaomi sells eight smartphones in India, namely, Mi Mix 2, Mi Max 2, Mi A1, Redmi Note 4, Redmi Y1, Redmi Y1 Lite, Redmi 4, and the Redmi 4A. Among all these smartphones, the XIaomi Redmi Note 4 is the highest selling smartphone from the company, followed by the Redmi 4 and the Redmi 4A. The company has also recently stated that the Xiaomi Redmi Note 4 is not only the highest selling smartphone from Xiaomi but also the highest selling smartphone in India.
As many Indian consumers are still inclined towards buying smartphones through local stores, Xiaomi has started partnering with a number of offline mobile stores to increase their sales and expand their market share into the offline market. The offline sales have also contributed to the high sales figure in the Q3 2017.
On the contrary to high smartphone sales in the budget category, Xiaomi has discontinued its midrange flagship smartphone Mi 5 due to low sales, and they haven’t yet announced any plans on introducing its successor, the Mi 6 in India. That said, the Mi Mix 2 is currently the flagship smartphone from the company in India.