Xiaomi India has announced a unique trade-in program called ‘Mi Exchange’ that allows people to submit their old phones and avail an offer on a new Xiaomi smartphone. The offer is in partnership with Cashify, a startup formed in 2013, that lets users sell and buy used consumer appliances like laptops, mobiles, TVs etc. While Xiaomi has offered discount coupons and the like, it is the first time Xiaomi has made an exchange offer to its customers. In the past, smartphone manufacturers like Samsung and OnePlus have offered exchange programs to their customers.
Xiaomi announces Mi Exchange program
To avail the offer, you have to first check the value of your current phone on the official Cashify website. Based on the condition of your phone, a quote is shared with you. You can then head to your nearest Mi Home, submit your phone to the Cashify team and choose a new phone. Once you have an e-receipt, you can go ahead and purchase your new Xiaomi phone.
You can even schedule a pickup from your home, which is carried out by Cashify personnel. In this scenario, you have to pay full price for your new Xiaomi phone at the Mi Home store, and the price for your old phone is reimbursed at the time of the pickup of your old mobile phone.
Xiaomi expands the number of Mi Homes in India
Xiaomi is aggressively expanding its Xiaomi Mi Home stores across the country, with a plan in place to increase the count to a hundred outlets. The Chinese company currently operates multiple Mi Homes in Delhi, Gurgaon, Mumbai, Bengaluru, Hyderabad, and Chennai. The stores are a direct connection for Xiaomi to its customers, offering a lounge-like environment for its customers to comfortably browse through various Xiaomi products. Besides smartphones, the stores also sell mobile accessories, cables and chargers, power banks, headphones, fitness bands, and air purifiers. Xiaomi plans to expand its catalogue to offer the entire range of products it currently sells in China.
Xiaomi has seen incredible growth in India since its launch in 2014. In the last quarter, its smartphone market share matched Samsung’s market share for the first time. Its range of budget mobile phones like the Redmi 4, Redmi Note 4 and the new Redmi Y1 has been a huge success in India. The Chinese company was declared the top smartphone vendor for Q3 of 2017, shipping out 9.2 million units in India. In a recent interview, Xiaomi’s founder Lei Jun also mentioned that the company plans to prioritize India over its home country for the near future.