Less than a month after its global debut, Sony has brought the full frame A7 III mirrorless camera to the Indian market. The camera uses a 24MP BSI sensor and boasts several key features that have been borrowed from the flagship A9 and A7R III cameras.
Sony A7 III: Price in India, Availability
The Sony A7 III full-frame mirrorless camera has been priced at Rs.1,64,990 in India for the body only. With a bundled 28-70 kit lens, the camera will cost you Rs.1,79,990. The A7 III will be going on sale in India starting March 26th from Sony centers and other major electronics retailers across the country.
Sony A7 III: Features and Specifications
Sony’s latest entry-level full frame mirrorless camera, the A7 III is a significant improvement over its predecessor. The camera combines Sony’s new 24.2-megapixel Exmor R CMOS sensor with a back-illuminated stricture (BSI) along with the latest BIONZ X image processing engine to deliver up to two times faster readout speed and 1.8 times faster processing speed compared to the A7 II. The camera also adds 4D FOCUS capabilities with 425 contrast AF points that work with a 693-point focal-plane phase detection AF system that has been derived from the flagship A9 model.
The new A7 III boasts a standard ISO range of 100-51200, which is expandable to ISO 50-204800 for stills. It also features a 15-stop dynamic range at low sensitivity settings for smooth gradation from shadow to highlight. The A7 III has a continuous shooting speed of 10fps with AF/AE tracking and up to 8fps when shooting with the live-view mode. Silent shooting is also possible at up to 10fps with AF/AE tracking at the maximum resolution. Other key highlights include 5-axis optical in-body stabilization with a 5.0 step shutter speed advantage, Dual SD card slots, a joystick for adjusting focus points, SuperSpeed USB (USB 3.1 Gen 1) USB Type-C terminal, XGA OLED Tru-Finder with 2.3 million dots, and an improved battery life with up to 710 shots on a single charge.
Apart from great stills, the A7 III is also capable of capturing stunning videos at up to 3840 x 2160 4K resolution. You can also choose to record Full HD footage at 120fps at up to 100 Mbps bitrate, which can later be edited into 4x or 5x slow-motion video files with AF tracking. With a new HLG (Hybrid Log-Gamma), the users can view HDR (HLG) videos shot on the camera on HDR (HLG) compatible TVs.
