ASUS Zenfone Max Pro to launch in India on April 23 as Flipkart exclusive: Here’s everything we can expect


Contrary to all our guesses, ASUS and Flipkart have announced a special partnership today during the ‘Big Announcement’ event. The companies have signed a memorandum of understanding to create value-for-money smartphones for Indian consumers. The phones will carry ASUS’ Zenfone branding, and the first phone to launch as a result of this partnership will be the ASUS Zenfone Max Pro.

Flipkart has announced that it will focus on becoming India’s largest smartphone retailer by capturing up to 40% of the market, offline and online combined. To this end, it wants to capture the next 100 million customers in India. Whether or not ASUS will sell its smartphones on other e-commerce platforms hasn’t been confirmed or denied yet. During the event, Flipkart CEO Kalyan Krishnamurthy was hesitant to answer a question that was related to the fate of the company’s Billion smartphone brand.

ASUS Zenfone Max Pro Announcement

ASUS Zenfone Max Pro Specifications: Announcement, Launch Date

The ASUS Zenfone Max Pro would be announced at a separate event on April 23 at 12:30PM. ASUS and Flipkart haven’t announced the specifications of the Zenfone Max Pro other than its processing chipset, which we will discuss in the section below. We expect the companies to release the upcoming smartphone’s complete hardware and software specifications as well as its pricing and availability on April 23, 2018.

ASUS Zenfone Max Pro Specifications: What To Expect?

The Zenfone Max Pro could be a lower mid-range smartphone, classified by its price. However, since ASUS and Flipkart have asserted that the phones borne out of their exclusive partnership will feature category challenging features and value-for-money price tags. So, we expect the specifications of the ASUS Zenfone Max Pro to punch above the phone’s weight. It is being rumoured that the phone will be launched to compete with the Xiaomi Redmi Note 5 Pro (review), which is currently selling like hot cakes.

The ASUS Zenfone Max Pro has been confirmed to use the Qualcomm Snapdragon 636 processor. The chipset is also used in the Redmi Note 5 Pro, and uses eight Kryo 260 CPU cores clocked at a maximum frequency of 1.8GHz. It also uses the Adreno 509 GPU and the X12 LTE modem which can reach a maximum download speed of 600Mbps and an upload speed of 150Mbps. We have a feeling that the Zenfone Max Pro could be a derivative of the ASUS Zenfone 5, which was launched at the Mobile World Congress 2018 earlier this year along with the lower-end Zenfone 5 Lite and the higher-end Zenfone 5Z.

ASUS Zenfone 5, Zenfone 5Z, Zenfone 5 Lite Specifications

The ASUS Zenfone 5 features a 6.2-inch IPS LCD screen with Full HD+ resolution and a screen notch, similar to that of the Apple iPhone X (review). It uses the Snapdragon 636 chipset in combination with 4GB/6GB RAM, 64GB internal storage, and a 3300mAh battery. There’s a 12MP+8MP dual-camera setup at its rear, which can click images with bokeh effect as well as record 4K videos. There’s an 8MP camera at its front for clicking selfies among other things. It also features dual stereo speakers, dual-SIM card slot, gigabit Wi-Fi, GPS, Bluetooth 5.0, USB Type-C port, and a 3.5mm headphone port.

The Zenfone Max Pro could feature a similar bezel-less screen with a notch, a dual-camera setup, but it may drop the stereo speaker setup to bring down the price further. Moreover, going by the name of the ASUS Zenfone Max Pro, we expect it to feature battery that has a larger capacity than the one used in the Zenfone 5. We can expect something on the lines of a 4000mAh battery if ASUS intends to compete with the Redmi Note 5 Pro. However, take this information with a pinch of salt as it is our best guesstimate. What do you expect from the ASUS Zenfone Max Pro? Let us know in the comments section below.