Smartron ropes in Bappi Lahiri to launch P Gold Edition: Price, Availability, Specs


Smartron has announced the launch of a brand new Gold Edition of the P. The smartphone was first launched earlier this year in competition with the Xiaomi Redmi 4. Now, Smartron has come up with a gold variant of the smartphone to cater to those consumers who like blingy colours demand from the users, adding one more color option to choose from.

Smartron P Gold: Partnership With Bappi Lahiri

The brand roped in Disco King, famously known as the gold man of India, Bappi Lahiri to reveal the new P Gold edition under the “Sona Kahan Hai” campaign on social media. Interestingly created and executed by Zeno Group India, the #PowerOfGold campaign features a fable where Bappi Da loses his gold jewellery and finally discovers it in the form of P Gold.

To further engage potential users and Bappi Lahiri’s fans, Smartron takes the campaign one step further by organising a fun contest. Smartron invited people to guess where the gold was for a chance to win a P smartphone. The campaign reportedly reached out to more than 1.5 million people.

Smartron P Gold Edition: Price In India, Availability

The Phone will be on for sale in less than three days. Be on the lookout for your Gold Edition of P. Priced at ₹7,999, the gold variant of the Smartron P will be available exclusively through Flipkart. The smartphone will go on sale on Flipkart on April 22, 2018 at 11:59PM. 

Smartron P Gold Edition: Features, Specifications

The new colour variant of the Smartron P, styled with golden colour, is crafted for people looking for an attractive yet powerful device with a reasonable price tag. The smartphone has a massive 5000mAh battery that is claimed to keep you on for more than 48 hours after charging once. The power-packed P Gold is capable of lasting up to 7 days on standby. Also, it comes with an OTG support option that allows you to charge other devices like smartphones, wearable devices, and speakers among others.

The device has a premium metallic body, 5.2-inch HD display, Qualcomm Snapdragon 435 processor combined, and 3GB RAM, and it runs Android 7.0 Nougat. Sadly, the company has still not rolled out the Android 8.0 Oreo update. The phone comes with built-in storage of 32GB, which can be further expanded by up to an additional 128GB. Furthermore, the tronX integration allows the users to get an additional 1000 GB of free cloud storage.

Adding more to the user experience, the P Gold offers a 13MP primary camera with autofocus and 5MP front camera along with low-light flash and beautification modes. Other camera features include time lapse, multi-exposure, burst modes, and more. It comes with a fingerprint reader for a quick and secure access to the phone and a single tap option for clicking pictures and answering calls. Additionally, there is a proximity sensor and an ambient light sensor as well.

The device has hybrid dual-SIM card slot, 3.5mm headphone port, microUSB 2.0 port, Bluetooth 4.1, Wi-Fi, Wi-Fi Direct, and Wi-Fi Hotspot. There is an inbuilt FM receiver as well, and a 1-watt speaker and a microphone. Crafted within the dimensions of 148.3×72.2×8.9mm, the Smartron P Gold weighs 168g.


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