Holding a market share of 20.5 percent, Samsung led the global smartphone sales in the first quarter of 2018. The suit was followed by followed by Apple with 14.1 percent, Huawei with 10.5 percent, Xiaomi with 7.4 percent, and Oppo with 7.3 percent respectively. Despite leading the global smartphone sales, Samsung takes a significant dip in sales from the same quarter last year. Also, Samsung contributed to 20.8 percent of the entire market in the first quarter of 2017.
Global Smartphone Sales Returned to Significant Growth: Gartner
According to Gartner, World’s leading research and advisory company, global sales of smartphones to end consumers returned to a notable growth in the first quarter of 2018. The reports confirmed a 1.3 percent increase in the growth over the same period last year.
Xiaomi Emerges as a Strong Competitor
The first quarter of 2018 has recorded over 384 million smartphones sales in the very first quarter. These figures account for 84 percent of the total mobile phone units sold globally. With a growth of 124 percent year on year, Xiaomi aced the round of making the most sales in the first quarter of 2018, according to the report. A new and improved lineup of smartphones and a dynamic pricing strategy helped the Chinese company secure fourth position in the first quarter of 2018.
Anshul Gupta, Research Director at Gartner said, “This strategy led Xiaomi to achieve 330 percent growth in the Emerging Asia/Pacific region,”. According to Gartner, Samsung’s smartphone growth rate will continue to face competition from Xiaomi throughout the year. The Chinese handset maker is establishing dominance in the major markets all over the globe. The company is expanding aggressively into Europe and Latin America markets. One of the major challenges for Samsung is the average selling price (ASP) of its handsets. As the Chinese brands like Xiaomi and others start expanding and taking hold of a larger market share, Samsung will have to fight tooth and nail to keep up with the brands, as hinted by the research.
Apple Records a Slower Growth: Reports
Posting an increase of four percent year on year, Apple’s smartphone unit sales have also returned to growth in the first quarter of 2018. However, the sales growth is much lower than what was expected out of the company. The demand for the latest iPhone X surpassed that of iPhone 8 and iPhone 8 Plus, Apple couldn’t drive significant growth. The vendor struggled to provide enough smartphone replacements to counter the demand, which dragged the growth by multiple folds and the results were unexpectedly low. Commenting on Apple’s sales figures, Anshul Gupta stated, “With its exclusive focus on premium smartphones, Apple needs to significantly raise the overall experience of its next-generation iPhones to trigger replacements and lead to solid growth in the near future,”
Huawei’s improved smartphone portfolio helped the vendor hold the third position just after Apple which is a massive achievement for the Chinese multinational company. “Achieving 18.3 percent growth in the first quarter of 2018 helped Huawei close the gap with Apple,” said Anshul Gupta. The overall results, as mentioned in the reports, clearly showed that the competition for Samsung’s mid-range smartphones continues to increase. With the refreshed portfolio and aggressive pricing strategies, Chinese smartphone brands are a clear threat to Samsung’s current share in the market. The struggle for the company does not seem to end soon.
The smartphone market is at its peak in terms of device launches including flagships, budget-phones, and special addition smartphone releases. The struggle to establish dominance is real now. With so many devices to choose from and better offerings at lower prices, the leading smartphone makers have loosened their grip on the market. The varied and impressive portfolio from the Chinese brands is posing a potential threat before the major players like Apple and Samsung. The days of struggle between Apple and Samsung, to establish dominance are a thing of past now. In the recent times, Samsung is coming up with cashback offers on its recent flagships to keep in the game with smartphone makers like OnePlus.
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