Xiaomi’s Mi Online Store Becomes 3rd Largest E-commerce Platform After Flipkart, Amazon in India

Data from Counterpoint Research claims Xiaomi's Mi.com grabbed 14% of India's online smartphone shipments in the January - March period this year.


In its Q1 2018 report published earlier today, Counterpoint Research has claimed Xiaomi’s e-commerce platform in India has managed to grab the No.3 spot in terms of online smartphone shipments. This is certainly a big achievement for Xiaomi, which only sells its own products on Mi.com and the Mi Store app. To celebrate this new achievement, Xiaomi India has announced that fans who retweet Mi India’s message announcing the news stand a chance to win F-codes.

Mi Store: India’s 3rd Largest Online Store

The data from Counterpoint Research Market Monitor for Q1 2018 reveals Mi.com has a share of 14% in India’s online smartphone shipment. At the second position was Amazon.in with 30% share, while the No.1 position was held by Flipkart with a share of 54%. As we mentioned above, while Amazon.in and Flipkart sell smartphones from every major brand present in the Indian market, Mi.com only sells Xiaomi’s own smartphones. Another thing to note is that many of Xiaomi’s smartphones on Mi.com are not available on open sale but go on flash sales on select days of the week or are made available for pre-order on select dates.

Mi Store: Higher Share Likely in Coming Quarters

Since the numbers that have come out today are only for the January – March period, we can expect Mi.com’s share to be higher in the Q2 report as the Redmi Note 5 duo were released in late February. The company had launched the selfie-focused Redmi Y2 in India earlier this month and is expected to launch the Redmi 6 series smartphones in the country very soon. In addition to the budget smartphones, Xiaomi is said to be bringing the Mi 8 SE as well to the Indian market. With so many new launches, it is certainly likely that by the end of the current year, Xiaomi’s e-commerce platform in India might be able to achieve a higher share of smartphone shipments online.

While Xiaomi’s success online has been phenomenal, the company has also started focusing on the offline segment. The company has opened Mi Home stores across various leading cities across the country and has also partnered with smartphone retailers to come up with Mi Preferred Partner Stores across almost the entire length and breadth of the country. As a result, Xiaomi’s share in the offline segment has grown significantly in the recent past. Going forward, Xiaomi is expected to further expand its offline presence while strengthening its after sales service network further.