Dolby Vision rival HDR10 Plus is headed to your TV

HDR10+, standard upgrade to HDR10, gets even closer to a big screen near you


Dolby Vision has become the best HDR standard in the industry, though HDR10 is far more available than Dolby. At MWC 2017, Dolby Labs announced its Dolby Vision software upgrade for Smart TVs and mobile devices. If mobile tech manufacturers are willing to upgrade their mobile devices, they can become Dolby Vision-capable. HDR10 Plus could become a formidable Dolby Vision rival, thanks to the work of Samsung and Panasonic.

HDR10 Plus (HDR10+) comes from HDR10+ Technologies

Samsung, Panasonic, and 20th Century Fox are responsible for the creation of HDR10+ Technologies. HDR10+ Technologies is a company that helps manufacturers certify their devices for HDR standard upgrades. HDR10 Plus (or HDR10+) is an upcoming rival to Dolby Vision because it sets out to do the same work as Dolby Vision. Dolby wants to enhance the brightness of every TV and movie scene you watch; HDR10+ wants to do the same, but isn’t as accessible as Dolby Vision certification. That is, until now.

Dolby Vision versus HDR10+: One Major Difference

Dolby Vision HDR

Samsung, Panasonic, and 20th Century Fox created HDR10+ Technologies for the goal of providing a Dolby Vision rival, but this isn’t just about offering a TV tech alternative. Dolby Vision requires money, a financial investment, for certification. Companies that want to receive Dolby Vision certification must pay for it.

Opposite Dolby Vision is HDR10+, which is an open standard available for all who want certification. The major difference with the advanced HDR standard is that companies wouldn’t have to pay for it. Under Samsung/Panasonic/20th Century Fox’s new HDR10+ certification standard, companies would have to prove their TV and mobile device firmware is compatible with HDR10+. Upon passing the HDR10+ certification testing, companies can slap an HDR10+ logo on their devices, no money required.

Even with the new free standard, though, Dolby Vision is still slightly superior in its color palette: DV offers 12 colors in its color palette while HDR10+ offers 10.

What does HDR10+ do?

HDR10 Plus Samsung TV

Both Dolby Vision and HDR10+ do the same thing with regard to color reproduction and brightness, though companies looking to save money will opt for HDR10+ initially. Some will choose to use both the open HDR10+ standard and exclusive Dolby Vision tech in order to increase customer sales. Sony, for example, announced a new 4K Blu-Ray player that includes both Dolby Vision and HDR10 Plus support.

There is more to the new technology than just its color production. HDR 10 Plus adds a “plus” to its logo because it does something significant: instead of just telling the TV to “display HDR quality,” the new HDR10+ tells the TV how to display the scene or frame. To use a familiar example, it’s the difference between telling someone to “bake a cake” versus giving the person the step-by-step process for baking the cake. The new standard will help content creators achieve the color production and on-screen quality they’ve been craving. More control for content creators is a win for the industry at large.

When will HDR10 Plus (HDR10+) land on your TV and mobile devices?

Though the new HDR10+ standard is headed to market, it will take some time for manufacturers to receive device certifications and place logos on new devices. What we do know at this point is that, since Samsung and Panasonic have created the new HDR10+ Technologies certification organization, Samsung and Panasonic will release devices with the new HDR10 Plus standard first – followed by others.

For now, Dolby Vision is already available for device certification, and HDR10 Plus faces an uphill battle. Philips is bringing new 69-series and 59-series 4K UHD TVs to market with Dolby Vision support, dropping HDR10 support completely. Sony’s upcoming 4K OLED and LCD TVs feature Dolby Vision support as well.

Though Dolby Vision has its exclusive support for now, the appeals to manufacturers for HDR10 Plus are its open-source nature and free certification. These two advantages for HDR10+ will ensure that the Dolby Vision alternative makes its way to the market in droves.


Deidre Richardson is one who loves what she does every day in the wonderful world of tech. She can’t hide her love for Samsung smartphones and has at least half a dozen smartphones lying around the house at any time. Having worked with SamMobile, Deidre now shares her expertise on everything Samsung and non-Samsung at MySmartPrice. She is a believer that you never know enough to be complacent, she’s still learning after seven years in her favorite field.