The Indian smartphones space is arguably among the most crowded on the planet. There are multiple brands vying for your attention both in the online and the offline space. It would not be wrong to state that companies from China have started to take over the Indian smartphones space. While the increasing presence of Chinese phones has given rise to concerns regarding privacy and quality, there is no doubt about the fact that the country is slowly warming up to companies from the Far East. With several companies trying to enter the Indian market it has become difficult to keep track of each one of them. However, one of the brands that made its official entry into India just a few weeks ago is a bit different. As you might have already guessed by now, we’re talking about none other than Mobiistar. In case you thought this is yet another brand from China, be prepared for a grand surprise. Contrary to popular notion, Mobiistar is a Vietnamese company that has, after establishing itself in its home market and a few other key markets, decided to turn its attention to India.
Mobiistar was incorporated nearly a decade ago by the company’s CEO and co-founder Carl Ngo. Carl has been associated with the mobile phone industry for over 20 years following which decided to create his own venture. This resulted in the creation of Mobiistar in 2009.
Mobiistar: The Vision
Right from the start, Carl envisioned Mobiistar to be a brand that appeals to the young at heart. This philosophy has led to Mobiistar’s rather catchy slogan: Enjoy More. Mobiistar’s vision is to bring uncompromised user experience to the consumer and to make its mark in all the markets it ventures into. True to this vision, Mobiistar has managed to grab a sizable chunk of the market in its home country and also entered other countries in Southeast Asia and the Middle East. However, Mobiistar’s biggest bet yet is the Indian market where the company entered recently by announcing two new smartphones. As you might have guessed by now, Mobiistar is a well established, experienced player in the mobile phones space.
The Indian Sojourn: Mobiistar Star Selfie Series
Mobiistar’s India chapter started with the launch of the Star Selfie Series in India. This series currently consists of two handsets – the Mobiistar XQ Dual and the Mobiistar CQ. As evident from the naming scheme, both the devices are targeted at the selfie-crazy Indian user. Let us take a quick look at both these handsets.
Mobiistar XQ Dual: Great Selfies. Affordable Price!
The first smartphone launched by Mobiistar in India was the XQ Dual. This smartphone is perhaps the most capable, affordable selfie-centric smartphone currently available in India in its price range. The Mobiistar XQ Dual offers the unbeatable combination of the best selfie features and premium design/features for an incredible price tag of Rs.7,999. The Mobiistar XQ Dual uses the powerful Qualcomm Snapdragon 430 SoC that houses a 1.2GHz octa-core processor. There is ample 3GB of RAM and 32GB of onboard storage. Thanks to Mobiistar’s pre-launch research, they launched the XQ Dual with a triple slot SIM tray that allows users to work with two SIM cards and a microSD cards at the same time. I am sure you would want to read more about the XQ Dual – especially the part where we talk in detail about its amazing selfie capabilities- after what you have heard so far. We have talked about the XQ Dual in detail in this article.
Mobiistar CQ: The budget Selfie champ!
The Mobiistar CQ is the company’s entry-level phone that is positioned below its big brother the XQ Dual. Priced at a modest Rs.4,999, this is currently one of the most affordable smartphones you can buy in India. What’s the catch? You might be wondering by now. In the world of Mobiistar, however, there is no catch. The CQ in spite of sporting an entry-level price finds itself using the Qualcomm Snapdragon 425 SoC – which is by no means a slouch. The highlight of the Mobiistar CQ, however, has to be the 13-megapixel front-facing selfie camera that it gets. This is the highest resolution camera that money can buy for less than Rs.5,000 in India. You can read more about the Mobiistar CQ by clicking this link.
In case you happen to be on the lookout for a new smartphone with great selfie features and excellent hardware, there is a new star in town that you simply cannot ignore. Say hello to Mobiistar!