With the Pocophone F1 set to launch in India as POCO F1, there is widespread excitement and palpable anticipation for the brand new product. Pitched as a major contender to existing contenders to conventional flagship products, the POCO F1 has the potential to do some serious damage to flagship killers such as the new OnePlus 6 and the Asus Zenfone 5Z. Here are five reasons why we think the new POCO F1 will see great sales numbers right from the day of its August 22 India release.
Xiaomi has been challenging Samsung for the highest number of smartphone units sold in India, and this year saw Samsung and Xiaomi both taking the number one spot in two of the financial year quarters, with Xiaomi leading in the beginning and Samsung taking over later.
Whatever the case, there is no denying the fact that the Chinese brand has made its presence felt in the country, with a large number of loyal buyers who have come to not just like Xiaomi smartphones but also trust the brand with the value it provides for the money. With the new POCO F1, Xiaomi will not need to expend great energy on promotions, since the brand has already found its USP and is doing great here.
Pocofone is a New Brand
Adding to the popularity factor of Xiaomi is the new move where the Chinese company has decided to launch not just a new phone but a new sub-brand, its first, and that too for the ‘flagship killer’ segment, a price range of Rs 30,000 to Rs 45,000 that sees smartphones challenging much costlier flagship models such as Apple’s iPhones and Samsung’s Galaxy flagships.
The new sub-brand has generated a positive response and the Indian buyers seem to be excited about the possibilities that a new Xiaomi sub-brand will bring with it. The POCO F1, hence, will not find it tough to get recognition.
Xiaomi seems to have read the pulse of the average Indian buyer, with the fetish we have here for large batteries. The new POCO F1 will come with a 4,000 mAh battery that gets QuickCharge 3.0 support, which is Qualcomm’s best in India yet, and there are even rumours of a QuickCharge 4.0 support for the handset.
Even if it arrives with QuickCharge 3.0, that is enough reason for Indian buyers to prefer the 4,000 mAh battery of the POCO F1 over the 3,300 mAh batteries of the OnePlus 6 and the Asus Zenfone 5Z. To the advantage of Xiaomi, both the OnePlus and Asus don’t offer QuickCharge 3.0 technology in their flagship products, although they have their own fast charging tech for decent speeds.
Our estimate is that since the POCO F1 is the only budget flagship phone to come to India with a 4,000 mAh battery with QuickCharge technology in a non-phablet design, the smartphone will get more favour among the Indian buyers.
20MP Selfie Camera
Again, the 20MP selfie camera by Xiaomi is a masterstroke, because the OnePlus 6 and Asus Zenfone 5Z do not offer a front snapper that large. The OnePlus 6 gets a 16MP front camera and the Asus Zenfone 5Z gets a smaller 8MP unit, with all three phone cameras using large pixels and offering HD video recording. But since size matters and numbers speak loud out here, the 20MP front shooter on the POCO F1 is likely to work very well in its favour, and turn the gaze of the Indian buyer its way.
Ticks All Boxes
Apart from what we have mentioned above, the POCO F1 also does not fall short in any other department where the other two flagship killers shine. The dual rear camera of the POCO F1 has a primary 16MP sensor and a 5MP depth sensor, with 4-axis optical image stabilization and dual pixel phase-detection autofocus, with the last bit missing on the other two smartphones.
All three phones employ large pixels in their primary sensors as well as front shooters, and the POCO F1 comes fitted with high-end connectivity hardware as well, such as dual-band WiFi that you don’t get on the Asus Zenfone 5Z, and Type-C USB as well as NFC. The display is 5.99-inch Full HD+ IPS LCD, an area where the OnePlus 6 has the upper hand with Optic AMOLED display, but the POCO F1 lives up to the competition with similar body dimensions and a thickness of just 9mm.