Samsung is set to unveil its 2025 line-up of Bespoke AI digital appliances in India on June 25, as part of its broader push toward intelligent, secure, and hyper-connected home ecosystems. The South Korean tech major will showcase the full range — including refrigerators, air conditioners, washing machines, and washer-dryer combos — each powered by AI and embedded with Samsung's SmartThings platform and Knox security.
This launch underscores Samsung's intention to redefine the Indian smart appliance market by offering AI-first features, including intuitive touchscreens, two-way natural voice interactions, and personalized automation, all designed to simplify day-to-day home tasks.
What to Expect from the Bespoke AI Appliance Range
According to Samsung, the 2025 Bespoke AI range has been designed to offer a more personalized and energy-efficient experience. These smart appliances aim to proactively respond to user habits and preferences. From adaptive cooling and energy optimization in refrigerators and air conditioners to AI Wash technology in washing machines that intelligently adjust water levels and cycles, the upcoming lineup is expected to integrate deeply into everyday living.
The new portfolio will also bring the Multi-Device experience to the forefront, allowing seamless control and coordination between appliances using SmartThings.
In parallel with the launch, Samsung will also host its first Bespoke AI Technical Seminar in India, offering an in-depth look into the technology powering its smart appliance lineup. This event will feature live demonstrations of AI-powered performance, SmartThings integration, and real-time use cases of multi-device orchestration within smart homes.
