Popular media brand, NDTV has launched NDTV Hop, the first-of-its-kind LIVE channel for mobiles, which is entirely available in Portrait mode or vertical mode. The media company has launched the digital service in partnership with the leading telecom operator Airtel. NDTV Hop will be available to customers as an app on both Android and iOS devices.
NDTV Hop Will Be Exclusively Available for Airtel TV App Users
Aimed at young smartphone users, NDTV Hop will be exclusively available for the subscribers of Airtel TV app. Further, it is available to download on iOS and Android for all users. NDTV claims that the content is original and not replicated from other platforms. The live content app covers news, auto, technology, bollywood, online deals, pop-culture, the latest materials from fashion, and more content around the similar subject matter.
NDTV Hop will offer eight fresh hours of TV programming every day. The users will be able to experience top-class interactivity, multiple streams. Additionally, the users will be able to view the products they like and even buy them within the app.
Speaking on the launch, Suparna Singh, NDTV Group CEO said,“NDTV is valued and recognised for creating and launching terrific new content in the online space. This partnership with Airtel allows us to use to dream (and) potential(ly realize) the possibilities of digital and telecom technology. We know younger users want great content on the small screen. This is original, made-from-scratch content for them, not replicated or ported from our other platforms. It’s very exciting to be rolling this out at this time in India.”
Excited about the partnership, Mr. Sameer Batra, CEO – Content and Apps at Airtel said, “We are delighted to join hands with NDTV to launch India’s first LIVE channel for smartphones. Today’s tech savvy millennial wants to consume digital content on the go and our tie up with NDTV is aimed at facilitating just that. Our deep understanding of customer’s content consumption preferences coupled with NDTV’s expertise is sure to create an enjoyable experience for users.”
NDTV Hop to Counter Yupp TV?
Yupp TV is one of the largest OTT providers in India. The service allows its subscribers to stream their favorite movie, TV show or a channel from a catalogue of over 200 live TV channels and 8,000 plus movies across multiple regional languages. NDTV Hop claims to have included original content and has included multiple categories to attract users, but it will have a tough time beating the current digital content providers. Unlike NDTV Hop, Yupp TV is not device specific. NDTV, on the other hand, is using the mobile-only functionality as its main selling point. Yupp TV has managed to generate a significant traffic over the past couple of years. Let’s see if NDTV Hop will be able to mark its territory.