Akshaya Tritiya 2021: How to Buy Gold Jewellery and Digital Gold Online, Charges, Offers, and More

Here's how you can buy physical and digital gold online on this auspicious festival of Akshaya Tritiya.

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Akshaya Tritiya is considered the most auspicious festival for buying gold items. During this time, we all rush into our known jewellery store to buy some gold jewellery, coins, and more. However, during this time of pandemic and lockdown in most of the states, it is a tad difficult task to buy physical gold from the offline store. However, you need not to worry as there are a plethora of websites that allow you to buy gold from their platform. Furthermore, a new digital gold currency is the talk of the town. The service allows you to buy digital gold, store it safely and sell it online without the need of putting it in a bank locker or at home. In this article, we are going to see various websites from popular jewellers that offering lucrative discounts on gold jewellery along with some popular apps or websites through which you can buy digital gold quite easily.

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How to Buy Gold Jewellery Online

gold online

There are a plethora of websites through which you can buy Gold online on this auspicious occasion of Akshaya Tritiya 2021. Here’s the list:

Tanishq

Tanishq is probably one of the trusted brands when it comes to buying gold or diamond jewellery. The company also has an online website through which you can easily purchase any type of gold. The Titan company is currently giving up to 25 per cent off on making charges of gold and diamond jewellery. Furthermore, the brand also has a bank offer. If you are an ICICI Bank credit or debit card user, you can get a flat 10 per cent off on the purchase of gold or diamond jewellery.

Malabar Gold and Diamonds

Malabar Gold and Diamonds is also a well-known brand when it comes to offering jewellery for both online and offline platforms. The company is currently offering a host of interesting offers for the purchase of gold and other jewellery during the Akshaya Tritiya occasion. To start with, customers will get up to 20 per cent off on making charges of gold and gemstone jewellery. Furthermore, one can get up to 20 per cent off on the diamond value of diamond jewellery. Moving on, the brand also offers 5 per cent extra cashback with SBI Credit Card. The offer is valid until May 16th.

PC Jeweller

PC Jeweller is also a known retail chain when it comes to buying jewellery. The company also has an online website that is offering a host of interesting offers on the occasion of Akshaya Tritiya. Customers can avail of flat 25 per cent off diamond jewellery. Furthermore, one can also avail 25 per cent on making charges of gold jewellery. PC Jewellers is also offering 10 per cent off on making charges of gold coins. Moreover, if you are an ICICI Bank Credit and Debit Card customer, you can get 7.5 per cent cashback on a minimum spend of Rs 45,000. The bank offer is valid on all PC Jeweller stores and online website. The bank offer is valid till May 15th, while the other offer is valid till May 16th.

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Vaibhav Jewellers

Vaibhav Jewellers is also offering some interesting offers to purchase gold jewellery online. The website is currently offering Rs 150 off per gram of all gold jewellery. The offer is currently exclusive for its online website. Furthermore, one can also avail flat 20 per cent off on a select range of gold and silver collection.

Bluestone

Bluestone is yet another great website to buy a wide range of gold or diamond jewellery online. The company is currently offering a special Akshaya Tritiya Sale under which it is offering up to 25 per cent off on making charges of plain gold jewellery. Furthermore, the site is also offering 0 per cent making charges on select jewellery. Moreover, you can get a flat Rs 2,000 off on all bank cards with a minimum transaction of Rs 25,000.

Joyalukkas

Joyalukkas is also a known website that has some lucrative offers on the occasion of Akshaya Tritiya 2021. The company says that customers will get 1 gram of 22k gold coin on the purchase of diamond, uncut and precious jewellery worth Rs 50,000. Furthermore, one will get a free 200 mg 22k gold coin on the purchase of Gold jewellery worth Rs 50,000. This offer is valid till May 16th. Coming to exclusive online offers, one can get 5 per cent cashback on SBI Credit cards with a minimum transaction amount of Rs 15,000.

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Kalyan Jewellers

Kalyan Jewellers are currently not offering any dedicated offer for Akshaya Tritiya. However, there is one interesting offer on the website. Known as Gold Ownership Certificate, it will help buyers to redeem this certificate at a chosen showroom as a gold coin or jewellery. This means that one can buy the gold ownership certificate at the current price and redeem it later as gold coins/jewellery in future.

Candere

Candere by Kalyan Jewellers is offering some interesting offers on the Akshaya Tritiya 2021 celebration. To start with, one can get free gold coins with every purchase of diamonds and gold jewellery of Rs 25,000 and above. Furthermore, one can also get 5 per cent instant discount on a cart value of Rs 15,000 and above on leading bank cards including SBI, HDFC, ICICI, Kotak, American Express, Citibank, and more. The offer is valid till May 16th.

Kameswari Jewellers

Kameswari Jewellers are not offering any dedicated offers for Akshaya Tritiya. However, the website has a dedicated tab for those items, which are on Sale. One can get necklaces, earrings, bangles, chain, pendant, mangalsutra, and more at a discounted price.

Reliance Jewels

Reliance Jewels are also offering some discounts on its range of jewellery during this occasion. The company is offering up to 20 per cent off on making charges of gold jewellery. Furthermore, the website is also offering silver and gold coins at a discounted price.

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How to Buy Digital Gold Online

digital gold

Digital gold is turning out to be a new choice of investors in India. During the pandemic, it is risky to go to a jewellery store to buy gold. However, with digital gold, there is no such thing. One can buy digital gold right from the comfort of their homes. There are multiple companies like MMTC Ltd, Digital Gold India Pvt Ltd, SafeGold, and more that are offering digital gold. One can also purchase it from popular apps like Google Pay, Paytm, PhonePe, and more. Here’s a list of popular apps and websites that allows you to buy digital gold in India:

Google Pay

Google Pay is offering an option to buy digital gold and store it in Gold Vault. The app allows users to buy gold for as low as Rs 5.07 per mg. The company has partnered with MMTC-PAMP India Pvt Ltd to allow users to buy digital gold right from the app. Furthermore, you can also sell digital gold using Google Pay as well. The app says that it allows users to purchase 99.99 per cent pure 24k gold units from the MMTC-PAMP company.

PhonePe

PhonePe is also offering an option to buy digital gold right from the app. The company has partnered with MMTC-PAMP and SafeGold to allow users to purchase digital gold from its platform. Furthermore, the app will allow users to store their gold in insured lockers, which are free of cost or one can also get it home delivered. One can start as small as Re 1 and accumulate gold over time.

Paytm

The Paytm application also allows customers to buy and sell digital gold through its platform. The company allows users to buy digital gold in partnership with MMTC-PAMP and it gives you the live rate of gold at the time of purchasing and selling. One can buy or sell gold in currency or in grams. One can buy digital gold and store it in your online account. Furthermore, the app also allows users to get the gold delivered anytime after 24 hours of purchasing it. However, one has to pay the making charges.

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Motilal Oswal

Motilal Oswal is also a known name when it comes to purchasing digital gold. The platform only allows users to buy digital gold, but sell it or get it delivered at their doorstep. One can also do SIP for digital gold with the website. The platform also allows users to store the gold safe and sell it online with ease.

Groww

Groww is yet another interesting platform that allows you to purchase or sell digital gold online. One can buy digital gold for as low as Rs 10. One can also liquidate the digital gold and get cash in just 2 days. Furthermore, one can also convert digital gold to physical gold in the form of coins, bars, jewellery etc. The platform safely stores all the digital gold in secured vaults and the same are insured as well.

Tanishq

Tanishq is also offering digital gold for its customers. One can buy, sell or exchange the digital gold from the platform. One can buy digital gold for as low as Rs 100. Furthermore, one can also convert digital gold to physical gold anytime in the form of jewellery from Tanishq offline stores or online website.

Digital Gold: GST and Charges

It is important to note that there are also some charges associated with digital gold. A customer who is buying digital gold may have to give some extra charges. Just like physical gold, digital gold also attracts a 3 per cent GST tax over the cost of the gold. Furthermore, if you are planning to buy digital gold from platforms, the digital gold providers will also charge an additional fee of 2 to 3 per cent for different expenses. These include storage, insurance, and trustee fee. Furthermore, one also has to pay to make charges for converting digital gold into physical gold. Moreover, digital gold companies might also charge you extra for the gold delivered to your home.

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Digital Gold: Pros & Cons

Here are some pros and cons of buying digital gold.

Pros

  • You can easily invest in digital gold for as low as Re 1
  • Digital gold can be used as collateral for online loans
  • One can easily sell it online
  • The digital gold is stored safely and is 100 per cent insured.
  • You can exchange digital gold for physical jewellery or gold coins.
  • You can get the digital gold delivered to your doorstep.

Cons

  • There is a lack of government regulation in the digital gold space.
  • You have to pay delivery and make charges for the gold.
  • It does not provide instant returns.
  • Some lenders provide limited storage periods. After that, you need to either get it delivered or sell it online.

How to Sell Digital Gold?

Once you have purchased the digital gold from the above-mentioned apps or websites, you can also sell it from those platforms as well. All you need to do is follow these steps:

  1. Go to the platform from which you have purchased the digital gold.
  2. Enter an amount in INR or grams, which you want to sell.
  3. Enter your mobile number and bank account details such as account number, IFS code and click on Continue.
  4. Now, simply follow the on-screen instructions and sell your digital gold.

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Rohan has more 9 years of experience in journalism, of which he's sent 5 years covering technology. He holds a degree in journalism and is obsessed about smartphones. In his free time, you will find him playing games, clicking photos or trying out new street food.