Amazon Prime Lite, a Cheaper Membership Option Being Tested in India, Includes an Ad-Supported Prime Video Subscription

Amazon likely to launch a lite version of Amazon Prime subscription in India.

Highlights
  1. Amazon to launch Amazon Prime Lite Plan for its customers in India.
  2. The Amazon Prime Lite plan is likely to be priced at Rs 999.
  3. Amazon Prime Lite plan is listed on the company’s website.

Amazon Prime is likely to launch a new plan for its customers in India. The streaming giant is expected to bring a new subscription plan for Rs 999, which might be known as ‘Prime Lite’. To those unaware, the company increased the prices of the Prime plan to Rs 1,499 from Rs 999; however, the Lite version will be an ad-supported plan.

The plan is under testing and currently available for a few users, reports Only Tech. The report said that this plan will offer two days of standard delivery and deals like five percent cashback on ICICI credit cards. In addition, customers will get Prime video access, which means they can watch content with ads. Plus, the report claims the video quality will be SD, and only two devices are allowed to stream content at the same time.

How Is Amazon Prime Lite Different From Amazon Prime?

Apart from ads, Amazon Prime Lite customers will not be allowed to access the no-cost EMI option, one-day delivery, Amazon Prime Music access, free ebooks, Prime Gaming, and same-day delivery. This plan is specially designed for those who don’t want to spend more money on content and can watch movies or shows in SD quality.

At this point, there’s no word from Amazon when we will get to see the new ‘Lite’ subscription in India. But since it is reportedly being tested in the country may mean that we could see this new subscription model this year.

Amazon Prime Lite Plan List On Website

Meanwhile, the leading OTT platform has also listed the same plan on its website, and as per the listing, customers will not be able to see content in HD. The upcoming plan support SD quality and standard delivery. Plus, there will be no Prime Music access, Prime gaming, and no-cost EMI option.

Amazon Prime Plans in India

Price Plans Validity
Rs 179 Plan 1 month
Rs  459 plan 3 months
Rs  599 Mobile Only Plan 12 months
Rs 1,499 Plan 12 Months

 

It is worth noting that the company started Prime membership in 2016 and currently offers three packs in the country. The first plan is priced at Rs 179, where customers get two-day delivery, discounts, Amazon Prime Music, and Prime Videos access for one month.

Amazon Prime Membership For Rs 459

The second plan will cost you Rs 459, which provides access to sale discounts, Amazon Prime content, and video access for three months.

Amazon Prime Membership For Rs 1,499

This is the most expensive plan of Amazon Prime, where customers will get Prime video, music access, free delivery, offers, and more for 12 months.

Amazon Prime Membership For Rs 599

In addition, there is a plan of Rs 599, which is known as the Mobile-only plan, where customers get all benefits for 12 months. This pack provides content on one smartphone, originals, offline viewing, and 480p resolution streaming quality. However, this pack does not ship Prime reading, free delivery, and music with ads.