Apple, the Cupertino based tech giant is reportedly interested in buying IPL media rights for 2023-27. A Times of India report claims that Apple is expected to pick the ITT (short for invitation-to-tender) next week. IPL (Indian Premier League) is one of the most popular cricket tournaments in the world. BCCI had sent out the invitations to sell the media rights of IPL for the year 2023-27, a five year contract.
The report further claims that big players like TV18-Viacom, Disney, Sony, Zee, and Amazon have also shown interest in bidding for the IPL media rights. With IPL season 16 aiming to touch 500 million viewership, it is obvious that big companies will see it as a big platform to advertise themselves. But here’s why you shouldn’t get excited about Apple joining the IPL bid.
Apple Showing Interest in IPL is Good But Don’t Get Too Excited
Apple reportedly showing interest in IPL 2023-27 media rights is a very big thing. The Cupertino-tech based giant is one of the most premium smartphones brands and considering, Apple’s market share is increasing in India. The IPL promotion could help it reach out to more potential customers in the country.
But there’s more to talk about. It’s good that Apple has been reported to be interested but it may be too early to be excited about.
Apple has just shown interest in buying IPL media rights, as per a report, and it may bid for it but then it is not sure that Apple will have all the rights for IPL media rights. We have seen big brands in the past coming and bidding for IPL media rights but many of them do not get the final rights. Many big international companies such as Facebook (now Meta), Amazon, and more in the past have shown interest in buying the IPL media rights which they didn’t get. Something similar could happen with Apple. The IPL media rights base value is said to around Rs 33,000 crores which is double compared to the previous auction’s price.
What if Apple Wins the Bid for IPL Media Rights 2023-27?
Apple is known for its premium experience and it is possible that the company might mix this with IPL. Apple produces many shows which are streamed on the company’s Apple TV+ platform for which a user has to buy a subscription. The company might add the IPL highlight clips to its platform for which the viewer will have to buy a subscription. Indian users on-boarding the Apple TV+ would give the company a huge revenue and skyrocket the average viewership. The company might not want to miss this golden opportunity. As expected, there’s no comment from Apple on this yet.
Do you want Apple to win the bid to get IPL media rights and the tournament being called Apple IPL? Let us know in the comments below.