Apple Resumes iPhone X Production Following Weak iPhone XS and XS Max Sales

Apple has decided to resume production of its iPhone X. The reason for this is two-fold. Firstly, as a way of combating the low iPhone XS and iPhone XS Max sales. Secondly, to meet an agreement made with Samsung over OLED displays.

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Apple iPhone X

The iPhone XS and iPhone XS Max launched in a fashionable and grand style. Well, that’s partly because both devices launched at an exorbitant price, beyond the reach of most consumers. The lack of sales of both devices haven’t been quite helpful for Apple and it seems like the company has to go back to the drawing board. In an attempt to keep the business afloat, Apple has decided to resume production of one of its most remarkable and monumental smartphones, the iPhone X. Apple is now looking to sell more units of the iPhone X in order to bridge the gap created by the dearth of demand for the iPhone XS and XS Max.

Why Has Apple Resumed iPhone X Production?

The reason for the company doing this is in fact two-fold. It’s not surprising that its first-week sales report for iPhone XS and iPhone XS Max didn’t meet their expectations. This led Apple to slash production orders for both devices. Thus, resuming production of its much-loved iPhone X could be its only saving grace. Since the device is already a year old, it would be much cheaper to manufacture when compared to the production costs of the iPhone XS and iPhone XS Max. This, in turn, wouldn’t hurt profits and would tide the company over until it launches its news wave of iPhones in the coming year. While this seems extremely practical, there is another reason for this as well.

Apple had entered into an agreement with Samsung to purchase a certain number of OLED displays. In all likelihood, Apple is unable to meet the terms of the agreement and in order to avoid legal charges, has decided to resume the production of its iPhone X. This will inevitably result in Apple purchasing more OLED displays from Samsung to meet the expected production of iPhone X models. In the past, Apple has entered into a ton of lawsuits and is probably not wanting to get entangled in one more any time soon. Well, it’s decision to resume production of its iPhone X is a golden one as it kills two birds with one stone!

Rumor has it that Apple has asked three of its suppliers to reduce production lines for its iPhone XR. The company will also no longer make known its sales numbers for its iPhones. Apple’s long-lived confidence might be coming to a temporary and sudden halt. In the end, the tenth anniversary iPhone, the iPhone X, seems to be the answer to most of the company’s troubles!

iPhone X Hardware Specifications And Features

The iPhone X launched in October 2017, marking the tenth anniversary of a historic lineup of iPhones. It is with the launch of the iPhone X that notched displays and face unlock became the standard for smartphones. While it must be noted that the Essential PH-1 was the first ever smartphone to have a notch, it was the iPhone X which popularized it. Apple also set the trend for face unlocks with the implementation of Face ID on its iPhone X.

The Apple iPhone X sports a 5.8-inch AMOLED screen with a display resolution of 1125 x 2436 pixels and an aspect ratio of 19.5:9. At the heart of the device lies the Apple A11 Bionic SoC. The smartphone is equipped with 3GB RAM and paired with either 64GB or 256GB of internal storage. The device houses a dual-rear camera setup of 12MP + 12MP and a rather impressive 7MP front-facing camera. The phone gets its juice from the 2716mAh battery. The iPhone X launched with iOS 11.1 but is upgradeable to iOS 12.1.



VIAAndroid Authority

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