Asus Zenfone 8 May Launch as Asus 8Z Due to Branding Lawsuit Against Company

Asus had launched the Asus Zenfone 6 as the Asus 6Z in India due to the branding lawsuit.

Asus 8Z

Asus launched the Asus Zenfone 8 series including the Asus Zenfone 8, and Zenfone 8 Flip globally earlier this week. The Asus Zenfone 8 series devices are expected to launch in India, but the devices might carry a different moniker in the country compared to the global market. To those unaware, due to a branding lawsuit against the company in 2019, the brand had launched the Asus Zenfone 6 as the Asus 6Z in India. Looks like the brand hasn’t solved the branding lawsuit, and as a consequence, Asus might launch the Asus Zenfone 8 as Asus 8Z in India, at least the Google Play Supported device listing hints the same.

Recently the Indian variant of the Asus Zenfone 8 with model number Asus_I006D appeared on the Google Play Supported devices list. The listing also revealed that the smartphone might carry Asus 8Z moniker in the market. Sudhanshu Ambhore took it to Twitter to share the development.

Asus 8Z: Specifications and Features

The smartphone features a 5.9-inch FHD+ E4 AMOLED display which is made by Samsung. The display can go as high as 1100 nits in terms of peak brightness, and offers 120HZ refresh rate. The smartphone offers an edge-to-edge display with a tiny punch-hole notch on the top-left corner.

The device is powered by an octa-core Qualcomm’s Snapdragon 888 SoC, built on a 5nm fabrication process. While, the graphics duties are handled by an integrated Adreno 660 GPU. The phone packs 6GB/8GB/16GB LPDDR5 along with 128GB/256GB UFS 3.1 storage. The smartphone boots Android 11 based ZenUI 8.

In terms of optics, the device offers 64MP dual-rear cameras with an LED flash. The primary 64MP Sony IMX686 sensor gets coupled with a 12MP ultra-wide-angle lens. On the front, the smartphone features a 12MP shooter for selfies and video calls.

The Asus 8Z features a 4000mAh battery unit with 30W fast charging. For the charging and data transfers, it offers a USB Type-C port. The smartphone packs two speakers, three microphones, and has OZO audio tech. The Zenfone 8 also has an IP68 rating, making it water and dust-resistant. Connectivity options include dual-SIM support, 5G, Wi-Fi 6, Bluetooth v5.2, GPS, a 3.5mm audio jack. It measures 148×68.5×8.9mm and weighs 169 grams.

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