ASUS today, announced two new budget smartphones explicitly designed for the Indian market. The new handsets include the aggressively priced Zenfone Lite L1 and the pricier Zenfone Max M1. Both these handsets are expected to challenge the entry-level and budget devices from the likes of Xiaomi, Lenovo, and Realme. To recall, Lenovo yesterday, launched two “budget champion” and “killer” handsets in India. ASUS’ Zenfone smartphones have been gaining in popularity after two successful products from the lineup earlier this year. Yes, we are talking about the ASUS Zenfone Max Pro (M1) and the Zenfone 5Z.
Let us now find out what the Asus Zenfone Lite L1 and Zenfone Max M1 have to offer.
ASUS Zenfone Lite L1, Max M1: Price in India, Availability, Offers
The Asus Zenfone Lite L1 has been priced at Rs. 6,999 but it will be available at Rs. 5,999 under an introductory offer. The Zenfone Max M1 sells for Rs. 8,999 but just like the Zenfone Lite L1, it will retail at Rs. 7,499 under the introductory offer. Both the smartphones are available in Gold and Black color variants.
Regarding availability, both the phones will be available on Flipkart during the ‘Festive Dhamaka’ sale, at introductory prices. Asus has also tied up with Reliance Jio to offer Jio customers with cashback of Rs. 2,200 and 50GB of additional 4G data when they purchase either of the new Zenfones.
ASUS Zenfone Lite L1 Core Specifications and Features
The ASUS Zenfone Lite L1 is a light-weight device with a 2D glass and metallic finish at the back. The smartphone features a 5.45-inch HD+ IPS Display with a screen resolution of 1440 x 720 pixels, 800:1 contrast ratio, and an aspect ratio of 18:9. The handset looks decent from the front angle thanks to a screen-to-body ratio of 82%.
Under the hood, the device is powered by an entry-level Snapdragon 430 octa-core processor, coupled with 2GB RAM, and an Adreno 505 GPU. The smartphone comes with onboard storage of 16GB, which can be further expanded up to 256GB using a microSD card. The Zenfone Lite L1 comes with a dedicated memory card slot beside the dual-SIM slots.
As far as the imaging department is concerned, the Zenfone Lite L1 features a 13MP, f.2.0 camera at the rear accompanied by an LED flash for low-light situations. The front of the device houses a 5MP camera with ab f/2.4 lens. The front facing camera also gets a soft-light flash LED. Both the front and the back cameras get modes like Auto, Beauty, Portrait, and HDR. The ASUS Zenfone Lite L1 also comes with the Face Unlock feature for secure access to apps and files.
Powering the smartphone is a reasonably large 3,000mAh battery. On the software front, the device runs on Android Oreo-based ZenUI 5.0. As for connectivity options, the phone supports Wi-Fi 802.11 b/g/n, GPS with A-GPS, BDS, GLONASS, Bluetooth V4.0, VoLTE support.
ASUS Zenfone Max M1 Core Specifications and Features
The ASUS Zenfone Max M1 brings some upgrades over its less expensive sibling. The smartphone gets a 2.5D glass, premium metallic finish, and boasts the same screen-to-body ratio of 82%. The device features a 5.45-inch HD+ IPS display with 1440 x 720 pixels resolution, and an aspect ratio of 18:9. Under the hood, the Zenfone Max M1 is powered by the same Snapdragon 430 octa-core processor, combined with an Adreno 505 GPU.
However, the smartphone features 3GB RAM along with 32GB internal memory, that can be expanded to 256GB using a microSD card. Like its smaller sibling, the Zenfone Max M1 comes with a triple slot which lets you use two SIM cards and a microSD card at the same time. Being a device from ASUS’ ‘Max’ lineup, the device is fuelled by a 4,000mAh battery. All the hardware combined, the smartphone offers a decent processing speed and an efficient battery.
For biometric authentication, the device offers a rear-mounted fingerprint scanner and the Face Unlock feature. For optics, the Zenfone Max M1 features a 13MP, f/2.0 camera and an 8MP front-facing camera with f/2.0 aperture. An LED flash accompanies both the camera units at the front and the back. The device runs on Android Oreo-based ZenUI 5.0, and the connectivity options remain the same as the Zenfone Lite L1.