Samsung has launched a new original video series, ‘Foley – Sound Meets Story,' in collaboration with Dolby. This initiative aims to highlight the impact of Dolby Atmos technology on Samsung's TVs and soundbars. The five-episode series offers a deep dive into the art of sound design, bringing attention to the immersive qualities of Dolby Atmos-enabled audio hardware.
A Cinematic Journey into Sound
According to Samsung, ‘Foley – Sound Meets Story' explores how sound effects are created using real-world elements. Each episode is based on one of five themes—fire, water, wind, jungle, and food—demonstrating how Foley artists shape lifelike audio environments. The series was filmed at Annapurna Studios and serves as an educational yet engaging showcase of Dolby Atmos technology in action.
Dolby Atmos in Samsung's TV and Audio Lineup
Samsung claims that its collaboration with Dolby enhances the consumer experience by integrating cinematic soundscapes into home entertainment. Consumers will be able to witness Dolby Atmos' capabilities at more than 5,000 Samsung stores across India, where trained retail staff will provide live demonstrations.
"At Samsung, innovation lies at the heart of everything we do. Our collaboration with Dolby on this exclusive series reflects our commitment to delivering immersive and professional-grade audio experiences," said Viplesh Dang, Senior Director, Visual Display Business, Samsung India.
The Role of Dolby Atmos in Home Entertainment
Sameer Seth, Director of Marketing – India, Dolby Laboratories, stated, "Dolby Atmos is at the forefront of transforming entertainment with its immersive, theatre-quality sound. ‘Foley – Sound Meets Story' brings out the work of Foley artists and how their craft elevates the audio experience."
With this collaboration, Samsung aims to strengthen its position in the premium audio segment, showcasing how its TVs and soundbars deliver superior Dolby Atmos-enabled experiences.
