Best Time to Post on Instagram in 2023 for Maximum Engagement: The Ultimate Guide

Here's everything you need to know when to post on Instagram and all the tools that you will need to get the maximum reach!

Nikhil Biswas

Published On: March 24, 2023

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The best time to post on Instagram depends on your industry, time zone, audience, and content.
Insights on Instagram give you data about how many people have viewed your posts, where your audience comes from, and more.
Instagram’s algorithm pushes engagement-heavy posts to the top of the feed.

Instagram has grown to become people’s favourite social media platform. Facebook has become jaded, and not everyone uses Snapchat. This is why Instagram, nestled between the two, has turned out to be the winner, attracting millions of people to its platform.

Millions of people log into Instagram daily, check their feeds, browse content related to their favourite subjects, and spend time on the platform. This is why, if you are an influencer or even a regular Instagrammer looking to boost their post views, you should post at particular times of the day. So when is the ideal time to post on Instagram? Read our article and find out.

How to Find the Best Times to Post on Instagram in 2023

Posting when your audience is not online will ensure that many of them will never see your posts. Add to that, Instagram’s algorithm is constantly changing. It pushes engagement-heavy posts to the top of the feed, with less popular posts unseen. If you aren’t getting the engagement levels you want on Instagram, you may be posting at the wrong time. Most businesses have surveyed engagement metrics for millions of Instagram posts worldwide to figure out the best time to post on Instagram. However, it depends on your industry, timezone, Instagram audience and content. Here are the best times to post on Instagram for 2023.

Instagram Insights

Insights on Instagram give you data about how many people have viewed your posts, where your audience comes from, and more, so you can modify your existing content and fine-tune new content that you plan to release on your Instagram. Insights are very important because it helps you see whether what you’re doing is working or not. There are many insights/parameters that you can track to check how your post is performing.

1. Instagram Mobile App

The Instagram mobile app, available for iPhone and Android, is the most popular version of the photo-sharing platform because hardly anyone uses Instagram on a computer. Using the mobile app, you can create content through posts, stories, and reels. Currently, reels are the most popular format, with millions churned out daily. The app can give you insights into your posts if you have an Instagram business account.

2. Instagram Creator Studio

Instagram creator studio is a computer platform made for Instagram influencers. When it was first launched, it was only available for Instagram users with over 10000 followers. However, today it is available for everyone regardless of the follower count. You need a Facebook and Instagram account to connect your Instagram to Creator Studio. Both have to be business pages and your accounts should be linked together.

Go to the Creator Studio by clicking on the Instagram icon. Click on Add Instagram Account and add your account with username and password. Creator Studio combines all the tools you need to effectively post, manage, measure and monetize content across your Facebook pages and Instagram accounts. It helps you in taking advantage of new features and monetization opportunities.

Important Features of Creator Studio

Scheduling posts
Editing videos with soundtracks
Account monitoring
Tracking profile insights
Inbox view
Monetize and manage accounts
Ability to schedule Instagram IGTV videos.

Also Read: Instagram Highlight Icons/Cover: How to Create, Add, and Remove Highlights in Instagram on Mobile and PC

Tools to find the Best Time to Post on Instagram

Several tools are available to help you find the best time to post on Instagram. Here are a few options:

Instagram Insights: If you have an Instagram business account, you can use Instagram Insights to view data about your followers’ activity. This includes information on when your followers are most active on the app, which can help you determine the best time to post.
Later: Later is a social media scheduling tool with a Best Time to Post feature. This feature analyzes your Instagram account and suggests the optimal times to post based on when your followers are most active.
Hootsuite: Hootsuite is another social media scheduling tool that offers a Best Time to Post feature. Like Later, it analyzes your Instagram account and suggests the best times to post based on your followers’ activity.
Sprout Social: Sprout Social is a social media management tool with a ViralPost feature. This feature determines the best time to post based on when your content will most likely receive engagement rather than just when your followers are most active.
Iconosquare: Iconosquare is a social media analytics tool that offers the Best Time to Post feature. This feature analyzes your Instagram account and provides data on when your followers are most active and when your content receives the most engagement.

Using one of these tools can help you determine the optimal times to post on Instagram, leading to increased engagement and reach for your content.

What times are people most active on Instagram?

Best times to post on Instagram (in your local time zone)

Monday: 5 a.m., 11 a.m., 1 p.m.
Tuesday: 9 a.m., 1 p.m., 2 p.m.
Wednesday: 5 a.m., 9 a.m., 11 a.m.
Thursday: 5 a.m. to 6 a.m., 11a.m. to 1 p.m.
Friday: 7 a.m., 11 a.m., 2 p.m.
Saturday: 9 a.m.Sunday: 1 a.m., 7 a.m., 6 p.m. to 8 p.m.

Based on research from Later, Sprout Social, Hootsuite, Influencer Marketing Hub, and Search Engine Journal, the above times are the ones that came up most frequently, which means at least 2 out of 5 publications have noted this time as a “high engagement’ time to post on Instagram.

Generally, the best posting times and days of the week are when your audience will most likely be online. Usually, this may be in the early morning when people wake up and reach for their phones, go for lunch breaks, and during evenings when people browse things on their phones post work.

Posting in the early morning on most weekdays gives you a good chance of your post appearing in a user’s Instagram feed when they first log into the app. If you want to target professionals or B2B brands with business Instagram accounts, you may have better luck posting at lunchtime or during the working day.

Also Read: Couldn’t Refresh Feed on Instagram? Here’s How to Fix it By Using Different Methods

Best Times to Post on Instagram by the Days of the Week

The best days to post are on Saturday and Sunday because Saturday at 9 am sees a lot of engagement, and Sunday at four-time slots, namely 1 am, 7 am, 6 pm to 8 pm, sees a lot of engagement. These are the best two days to post on Instagram.