It was just announced that BGMI will be partnering up with The Great British Teddy Bear Company to launch exclusive, in-game GB Teddy Bear buddies themed-items and cosmetics. These new items and cosmetics will be part of a new event that includes other special rewards.
The event is now live in the game and players will now be able to get their hands on a BGMI-themed GB Teddy Bear buddy. Other in-game items include iconic British characters such as the Robin Hood Teddy Bear and Sherlock Holmes Teddy Bear as in-game buddies.
Not only that, but players will also have a chance of grabbing exclusive GB Teddy Bear items such as a Teddy Bear Set, Teddy Bear Cover, and a GB Teddy Bear Ornament. Players can check out the new event from the Events tab on the home page.
BGMI Launches New Partnership with Great British Teddy Bear Company
This is the latest of BGMI’s new line of collaborations that introduces crossover items and events in the game. Previously, the game has had crossover and themed items, such as Spider-Man: No Way Home, Evengaleion, King Kong vs Godzilla, and more.
Intertextuality and crossovers have become quite common in gaming and it is regarded as one of the most efficient ways to advertise or promote new media. Krafton has actively been pursuing these crossover-themed events in the vein of games like Fortnite, which seems to have mastered the art of events such as these.
Krafton has been able to introduce a number of such events in Battlegrounds Mobile India as well as in PUBG Mobile. It appears that these sorts of events will continue to be a major part of the game going forward and as long as they don’t get in the way of the player’s experience – the audience should be comfortable with them.
BGMI has steadily picked up pace over the last few months with a number of major content updates. Each update has added more features to the game, including new maps, weapons, items, and themed events. Currently, the game sits comfortably atop the esports scene in the country with a slew of great tournaments from both Krafton and other major organizations.
Most recently, the BMOC and BMPS raked in record viewership to become two of the most widely-popular esports events in the country. With the game set to receive more content updates in the near future, it is safe to say that the game is only about to get more popular in the days to come.