[Breaking] Sony Alpha 7S III Mirrorless Camera to Launch on October 12 in India

Sony Alpha 7S III

Sony is all set to launch its full-frame mirrorless camera – the Alpha 7S III – on October 12th in India. The Sony Alpha 7S series of cameras are geared more towards videographers. Furthermore, the new mirrorless camera will offer an updated user interface for a smooth experience. The Sony Alpha 7S III comes with top-of-the-line features such as a 12.1MP Exmor R CMOS sensor, BIONZ XR image processing engine, 4K video, and more.

Sony Alpha 7S III Expected price

The Alpha 7S III mirrorless camera is available in the US at a selling price of USD 3,499, which roughly translates to INR 2.5 Lakh. We can expect it to be priced on similar lines in India.

Sony Alpha 7S III features

Coming to the features, the Sony Alpha 7S III has a new Bionz XR processing engine along with 12.1MP back-illuminated Exmor R CMOS image sensor. The camera can record 4K video at 120 frames per second with 10-bit depth and 4:2:2 colour sampling. Furthermore, one can also shoot 4K 60P video with the 16-bit RAW format support through the full-sized HDMI port. This is a first in Sony’s Alpha series of cameras.

Additionally, the mirrorless camera equips a Fast Hybrid auto-focus (AF) that combines phase-detection and contrast-detection to track the subject faster. It comes with 759 phase-detection AF points and 425 contrast-detection points. This covers 92 percent of the image sensor. You also get a real-time Eye AF that uses AI to track the eye of the subject. While there is a 6-axis image stabilisation on the 7S III,  a new Active Mode for handheld shooting should be useful for vloggers. As for the ISO, it ranges from 40 to 409,600.

The camera equips a 9.44 million-dot OLED electronic viewfinder. And, it features a redesigned user interface with major changes in the menu structure. Sony has also made the touch operations pretty intuitive as well. In terms of connectivity, the Sony Alpha 7S III includes dual-band Wi-Fi, USB tethering, and a USB Type-C connector.

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Rohan has more 9 years of experience in journalism, of which he's sent 5 years covering technology. He holds a degree in journalism and is obsessed about smartphones. In his free time, you will find him playing games, clicking photos or trying out new street food.