Shure is one of the many popular brands among audiophiles and musicians for its range of audio products. And at CES 2020, the brand is getting into high-end consumer audio products. The company is finally stepping into the big market of consumer earphones/headphones by debuting its new Aonic sub-brand promoted by none other than Maroon 5 frontman, Adam Levine.
Aonic 215 True Wireless and Aonic 50 Wireless Noise-Cancelling Headphones are the two new consumer products being showcased by Shure at CES 2020. They are priced at $279 and $399 respectively and will be start shipping in spring. These earphones are expected to compete against Apple AirPods and Sony WH-1000XM3.
Shure Aonic 215 True Wireless Sound Isolating Earphones
The Shure Aonic 215 True Wireless Sound Isolating Earphones are unlike any other consumer TWS in terms of design. Like any other Shure product, it resembles the earphones worn by musicians performing at a concert. And hence, it is larger in size and so is its circular zipper charging case. In fact, it is larger than any other consumer TWS cases. The design of the product is so unique that it will turn heads when you move around in the public wearing them.
Having said that, the company claims 8 hours of battery life on a full charge and extra 24 hours battery life from the charging case. Additionally, the brand has not mentioned anything about IP rating but we hope it at least comes with sweat-resistance.
Shure Aonic 50 Wireless Noise-Cancelling Headphones
Opposed to the previous product, the Shure Aonic 50 Wireless Noise-Cancelling Headphones look like any other consumer headphones available in the market. The company says it is designed for comfort and features the clean, accurate sound profile it is known for. It features adaptive noise-cancelling and adjustable transparency which can be tweaked from the official app. Lastly, the brand claims it will provide 20 hours of battery life on a full charge.
It will go up against the likes of Sony WH-1000XM3 (as mentioned earlier), Sennheiser Momentum Wireless, and B&O Beoplay H9 when it will be available starting this spring.