Samsung has made its pre-CES 2022 announcements, kicking off the now partially curtailed technology event by launching upgrades to three of its TV lineups — as well as a ‘Smart Hub’. The upgrades come in Samsung’s micro LED, neo QLED and ‘Lifestyle’ QLED TVs. The new ‘Smart Hub’, meanwhile, will feature in Samsung’s televisions, and offer integrated services such as cloud gaming and NFT (non-fungible token) marketplaces, among other features.
Starting with the Samsung micro LED TVs at CES 2022, the new generation TVs will be offered in three screen sizes — 89-inch, 101-inch and 110-inch. The TVs claim to offer 20-bit greyscale depth, 1 million steps of brightness and colour control, 100 percent DCI-P3 and Adobe RGB colour gamut coverage, and 99.99 percent screen to body ratio. The TVs will allow viewers to play content simultaneously from four HDMI sources at 4K 120fps, offer Dolby Atmos certification, and also come with Samsung’s ‘Art Mode’ that can turn the TVs into art canvasses — when not in use.
Micro LED panels enable each LED to be controlled individually, thereby enabling micro control of brightness and colour data as mentioned above. The effective result of micro LED panels lead to TVs producing greater contrast ratios, which mean deeper blacks and brighter whites — at least on paper.
Other launches by Samsung at CES 2022 include its neo QLED 8K TVs, which feature its Neo Quantum Processor. The latter, according to Samsung, offers advanced contrast mapping with the backlight unit, thereby improving brightness levels of the TV panels. It also has a new technology called ‘Shape Adaptive Light’, which is said to improve the clarity of shapes on the display. The neo QLED TVs also come with Real Depth Enhancer, which is a picture quality enhancement algorithm from the company. Other features include Object Tracking Sound, Dolby Atmos certification and a new EyeComfort mode.
Samsung 2022 refresh of its ‘Lifestyle’ TVs, meanwhile, has offered a new matte display layer on The Frame, The Serif and The Sero ranges. The Frame is available from 32-inch to 85-inch screen sizes, while The Serif can be bought from 43-inch to 65-inch screens.
Finally, the Samsung Smart Hub brings cloud gaming in partnership with Nvidia GeForce Now and Google Stadia, among others. It also offers an NFT marketplace platform, which will seemingly allow users to buy and trade digital artwork through the company’s 2022 range of micro LED, neo QLED and The Frame QLED TVs.
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