Counterpoint Research has published its latest Indian smartphone market report for Q2 2021, and the numbers have revealed a largely familiar picture. However, it has come with one major surprise, in the form of the device that the report has ranked as the best selling 5G phone in India under Rs 30,000, for the April to June quarter of 2021. According to Counterpoint, it is the Oppo F19 Pro Plus that was the best selling 5G phone in India between April and June this year. The F19 Pro Plus, which was largely deemed to be a mid-table smartphone, has seemingly outsold the likes of the OnePlus Nord, Realme X7 Pro, Vivo V20 Pro and others, to lap up this honour.
As per Counterpoint, this has helped Oppo witness a 103 percent shipment growth year on year for the first quarter of 2021, and has pulled its market share up from 9.3 percent in the same quarter in 2020, to 10.4 percent now. It is important to note that 2020’s first quarter was ravaged by consequences of the first lockdown of the Covid-19 pandemic, and even though 2021 saw the outbreak of the second wave at around the same time, the smartphone market appears to have pulled through stronger than the previous year. Counterpoint also notes that the opening of the Oppo e-store has helped it reach out to a larger chunk of buyers.
Among other OEMs, the Xiaomi group (including Poco) now holds a 28.4 percent market share to lead the Indian smartphone market. Poco’s 5x shipment growth has seemingly been a major factor behind its position. Samsung seemingly saw 25 percent year on year growth in shipments, but its market share still fell to 17.7 percent — bringing it closer to being usurped by other OEMs than before. Vivo is presently the third highest selling smartphone OEM, growing 61 percent year on year to lap up 15.1 percent of the market. In fourth place is Realme with 140 percent year on year growth and 14.6 percent of the market.
Apple has seemingly grown 144 percent over 2020, with over 49 percent market share in the ultra premium devices segment of above Rs 45,000. Counterpoint states the iPhone 11 to be a major seller pushing Apple’s sales in India. OnePlus has also seen a strong year, with Counterpoint stating over 200 percent year on year growth and a 34 percent market share in the premium devices category of Rs 30,000 to Rs 45,000. All of this, along with the best selling 5G phone in the upper-mid tier, the Oppo F19 Pro Plus, have contributed to over 33 million devices shipped this quarter — a growth of 82 percent over 2020.
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