CRED, the credit card payments and financial management app, has announced the second edition of CRED Power Play, in line with the upcoming IPL 2021. During the cricket tournament, CRED will be offering up to 100 percent cash back for those who pay their credit card bills during the power play overs of an IPL match. According to particulars of the CRED Power Play offer, every user making a credit card payment will be eligible for winning the 100 percent cash back offer. This is irrespective of however small or large the payment amount is, according to a report by News18.
However, there is one small fine print here – only one user during the power play overs of each IPL 2021 match who will actually win the 100 percent cash back offer. It is not clear if all users who make payments via CRED will get cash backs or rewards of some kind or another, but the ultimate prize in the CRED Power Play offer will be reserved only for one lucky winner of the offer that will run the length of the entire tournament.
In conjunction with this, CRED is also bringing a second, CRED Jackpot offer. The latter will be announced during the 16th over of the second innings of each IPL 2021 match, where lucky winners of surprise rewards will be announced during every match. Describing the partnership, Kunal Shah, founder of CRED, said in a media statement, “Over 100 brands have partnered with us to give our members outrageous, never-heard-before rewards during every match. CRED’s intent is to make responsible financial behaviour engaging, rewarding, and delightful.”
Known for its rewards schemes, CRED has attempted to rejuvenate the credit card payments and rewards schemes into more relevant and appealing deals. IPL 2021 marks the second year of the promotional deal between CRED and the BCCI, and it remains to be seen if the 100 percent cash back deal of CRED Power Play garners enough attention to rope in even more users under the CRED umbrella.