KRAFTON India has announced a new campaign within Battlegrounds Mobile India (BGMI), centered around an in-game wedding event inspired by a real-life couple who met while playing the game. The initiative is being promoted as a multi-platform digital event featuring fashion, music, and appearances by public figures across various industries.
Real-Life Couple at the Center
The campaign highlights the story of two players from Meerut — Tanupreet and Jaspreet — known in-game as “OnFire X Hades” and “OnFire X Veronica”. The couple, who reportedly met through BGMI, are the focus of a virtual wedding celebration that will be hosted on BGMI’s official Instagram channel. The scheduled events are:
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April 8: Mehendi
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April 9: Sangeet, featuring a virtual performance by singer Benny Dayal
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April 11: Digital wedding ceremony
Collaborations with Public Figures
The campaign includes several partnerships aimed at drawing attention from audiences outside the gaming sphere:
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Fashion designer Ritu Beri has created BGMI-themed outfits for the couple.
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Singer Benny Dayal will perform during the virtual sangeet.
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Comedians and influencers such as Tanmay Bhat, Purav Jha, and Mritika Trivedi have promoted the event via unboxing videos of physical invitations.
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Olympic athlete Neeraj Chopra is among several public figures participating in the campaign's digital promotion.
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Gaming influencers, including Mortal, Scout, Kashvi, and Mamba, are also involved in promoting the campaign.
Community and Brand Positioning
According to KRAFTON, the campaign is designed as a “community-first” initiative intended to celebrate the broader BGMI player base. It is also positioned as a statement on how gaming can foster interpersonal connections, with implications for how digital platforms engage with youth and pop culture.
The campaign will feature in-game activations and content drops alongside the online programming. KRAFTON has encouraged users to follow BGMI's social media accounts to participate in the ongoing activities.
