It’s been over 16 months since Rockstar Games dropped the record-shattering Grand Theft Auto VI reveal trailer, and fans are still clinging to every breadcrumb of information they can get. With no major updates since the December 2023 teaser—aside from whispers, wild theories, and the occasional leak—the wait is starting to wear thin. But now, there’s a renewed sense of hope, and it’s all centred around 15 May.
Speculation around the date has reached a fever pitch in online communities, with many convinced it could be the moment Rockstar finally unveils the second trailer or reveals fresh gameplay details. While there’s no official word from Rockstar, the timing would make sense—especially as we inch closer to the game’s expected late 2025 release window.
Trailer Views Soar Past 250 Million
In the meantime, fans have been fuelling their excitement by revisiting the original trailer, which now boasts over 250 million views and more than one million comments on YouTube. It’s a testament to just how hungry players are for a return to Vice City and the story of dual protagonists Lucia and Jason, whose Bonnie-and-Clyde-style dynamic is already generating buzz. A big part of the appeal? The trailer’s realistic, meme-infused tone and the detailed, Florida-inspired open world.
Of course, this intense anticipation comes with a healthy dose of frustration. Beyond fan-made memes like Grand Taking Ages VI, there’s a growing impatience over Rockstar’s radio silence. The studio has a history of playing the long game, but given that we’re now in the projected release year, players are beginning to demand more.
Zelnick Weighs In on Tariffs and Game Pricing
While Rockstar remains quiet, Take-Two Interactive’s CEO Strauss Zelnick has provided at least a bit of clarity—particularly around launch pricing and potential trade impacts. In an interview with GamesIndustry, Zelnick addressed concerns over tariffs, a hot-button issue with speculation that GTA 6 could retail above the already controversial $70 mark.
“Like everyone else in business, I’m somewhat concerned about the possibility of trade wars,” said Zelnick. “But I’m encouraged that we seem to be avoiding those with Mexico and Canada through discussion and negotiation, and I’m cautiously optimistic that that will lead to a good result.”
His mention of the Entertainment Software Association (ESA) suggests the industry is proactively engaging policymakers. With Apple having reportedly influenced similar decisions in other sectors, there’s hope the gaming industry may see similar outcomes.
Will May 15th Be the Day?
Despite the quiet from Rockstar, the hype machine is well and truly alive. Whether or not May 15th turns out to be the turning point, one thing is clear: GTA 6 is on track to be one of the most anticipated game launches of the decade. All eyes are now on Rockstar—hopefully, they’re ready to talk.
