Netflix is set to add 80 games to its library and plans to release one new game each month starting this July. The streaming giant ventured into mobile gaming nearly three years ago and today boasts a library of almost 100 titles. Here are the details.
Netflix’s Plans for Its Gaming Venture
Netflix’s co-CEO, president, and director Gregory K. Peters mentioned (as spotted by Eurogamer) during the company’s latest earnings call that they have about 80 games in development. He emphasized Netflix’s success with games based on its original IPs. A new game will be released every month, featuring titles based on popular shows like Emily in Paris and Selling Sunset under the Netflix Stories banner.
According to Greg, the gaming sector is a significant market, valued at nearly $150 billion, excluding China, Russia, and ad revenue. Despite this, he noted that Netflix’s spending on games remains “relatively small” compared to its total content budget.
Peters also mentioned that they are pleased with their progress and have tripled engagement in 2023 despite Netflix’s aggressive growth targets. The streaming platform aims for even higher engagement in 2024, 2025, and 2026. He emphasized that the impact of gaming on Netflix’s overall business is still small but steadily growing.
Netflix is set to release a multiplayer game based on its hit Korean drama, Squid Game, later this year. The game will coincide with the launch of the highly anticipated Squid Game’s season 2.
Netflix has significantly expanded its gaming catalogue, offering subscribers diverse titles. In addition to original interactive stories based on popular shows like Love is Blind and Perfect Match, the platform now includes a selection of third-party games such as Grand Theft Auto: Vice City, San Andreas, Hades, Dead Cells, and Kentucky Route Zero.
The streaming giant continues to grow its gaming library, with upcoming titles including The Dragon Prince: Xadia, Don’t Starve Together, and interactive stories based on Selling Sunset and Perfect Match.
MSP Gaming is the gaming arm of MySmartPrice. We are a one-stop destination for everything gaming. Join our community for regular tournaments and stay updated about the gaming ecosystem – https://bit.ly/msp_gaming_community
