Google Chrome Now Lets You Track Prices on Online Stores With Real Time Price Drop Alerts

The Google Chrome v90 update has brought a new hidden feature that appears to be enabled for some, which adds a ‘track prices’ option.

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Google Chrome track prices update
Image: XDA Developers

Google Chrome recently got the v90 update, which included a number of key new bug fixes and software patches. Along with this, some of its most prominent features included the ability to load https (read: secure) versions of websites by default, as well as native support for the AV1 codec that would allow users to join or host video calls via the browser even on very slow internet connections. Apart from these headlining features, the Google Chrome update appears to have brought a new feature that is right now disabled but adds a new ability to it – tracking prices.

As reported by Android Police and XDA Developers, the Google Chrome v90 update features a new option that may or may not be enabled by default. If it is, users should be able to spot a new feature from the more options menu on the tabs overview page, called ‘track prices’. The feature is meant to be integrated across e-commerce, shopping and price tracking sites that are indexed under Google Shopping, and will likely help users track prices of a wide range of commodities. Reports further state that the feature would further help users live-track prices of commodities that they prefer to track, by getting real-time updates of the same. However, there appears to be a catch right now.

The feature, while being live, is not exactly operational right now. Google has not particularly specified exactly how the feature would work, what prices can be tracked through it and from which sources would the data be scrolled. The move may also attract additional scrutiny, since adding the ability to track prices directly from the browser may essentially be seen as a way for Google to further keep users within its ecosystem – hence eventually hurting dedicated price tracking sites that gain revenues from users via Google’s search engine. It’s too early to arrive at such conclusions, though – even though the feature is live, it’s not operational as yet.

As a result, the ‘track prices’ feature will come to Google Chrome for users presumably at a later date. If you want to skip the queue, you can type in the following address – chrome://flags/#enable-tab-grid-layout, tap on the drop-down menu from the list, and select ‘enable price notifications’ from here. Following this, restarting the browser once or twice should bring the option to the Chrome options menu for any user opting to do so.


The common MySmartPrice staff byline for news, features, comparisons, and reviews written by contributing authors.

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