Google’s Wear OS is More Mainstream Now Thanks to Samsung, Closes Gap With Apple

Inching closer to Apple's Watch OS.

Samsung Galaxy Watch 4

With the launch of the Samsung Galaxy Watch 4 series 一 Watch 4 and Watch 4 Classic, Samsung re-entered the Wear OS world. The Galaxy Watch 4 series is the first wearable series to run on Google’s latest Wear OS 3 platform. A few months after the launch of the new wearables, looks like both Google and Samsung have benefitted from this partnership.

According to a report by Counterpoint research, Wear OS shipment surged in Q3 2021 thanks to a major boost from the Galaxy Watch 4. Samsung also witnessed its highest ever quarterly smartwatch shipment (14%). Overall, the smartwatch shipments were increased by 16% in Q3 2021 as compared to Q3 2020. While Apple still leads the pack with 22%, the company witnessed a 6% drop in terms of total shipments compared to the same period last year.

Samsung has dethroned Huawei to reclaim the second spot while Amazfit sits at the third spot with 6%. Imoo and Huawei with 6% and 5% respectively complete the top 5. Garmin with 5% takes the sixth position. Thanks to the major Google services and app inclusion on the latest Samsung watches, users were more interested on buying Wear OS watch than ever.

Senior Analyst at Counterpoint Research, Sujeong Lim said “Samsung performed better than expected in the third quarter. Although the Galaxy Watch 4 series shipments were much higher than expected, more than 60% of the total shipments were sold in North America and Europe, where the share of mid-to-high price range models is high.” He also added Samsung is expected to launch affordable smartwatches in the next couple of years targetted at the fast-growing Asian market where one-third of smartwatches sold in Q3 2021 were priced under $100.

In terms of OS share, Q3 2021 witnessed a significant change. Thanks to Samsung, Google’s Wear OS platform jumped to 17% from 3% in Q3 2020 一 a big uptick. This is due to Samsung Galaxy Watch 4. Apple’s Watch OS still leads with a 22% share while Amazfit OS, Fitbit OS, and Lite OS complete the top 5.

With more Wear OS smartwatches expected to launch in the coming months, the market share of Google’s smartwatch platform is expected to grow even more.

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