Nokia was once a household name when it came to the Enterprise, the company was up there with the likes of BlackBerry once upon a time. The presence of Nokia in the workplace was many thanks to its acquisition by Microsoft that saw the software company utilize its Windows Phone platform with the Nokia branding. The dominance, unfortunately, faded quickly, much in part due to the lack of an app ecosystem on the Windows platform and the emergence of Bring Your Own Device. Fast-forward a few years in a world where Nokia is now owned by HMD Global and the brand could be looking to make a comeback in the enterprise.
Device Choice and Security
Andrej Sonkin, head of HMD Global’s Enterprise Business told TechRadar in a recent interview that the company has been working for over a year for its enterprise strategy. The focus is on providing a safe and secure working environment to attract interest from the enterprise. HMD Global state that its contacts within the enterprise suggested that a focus on security was something lacking with the current smartphone offerings. Therefore, with a focus on security and utilizing its current wide portfolio of devices, together with the diversity and power of the Android platform, the company feels like it has a place in the enterprise.
“It’s not just about price as such, but it’s about the availability of devices with various price points and a strong Total Cost of Ownership (TCO) proposition. There are companies moving from paper processes and there is a need to find a device that doesn’t jeopardise security – but not everyone can get a flagship.”
Sonkin states that the portfolio for its Nokia 3, Nokia 6, and Nokia 8 smartphones all target different segments and HMD is committed to enriching these devices with new features to offer at the same price point. Translated, it means that a business will always have an upgrade path.
“We see the whole range as relevant and important,” he explains. “Smaller companies tend to purchase as prosumers and therefore look at high-end devices. But at larger companies, there is more difference. Middle management might get mid-range and there are use cases in the lower end there are customers who use devices for specific use cases to let them know a job has been done.”
The key is Android One
HMD is keen to adhere to the Android Enterprise Recommended initiative that dictates a minimum set of requirements for a device and also sees Android One as being the important factor to ensure consistent security patches and updates.
Nokia already has an established history and it seems HMD Global is building a strategy to capitalize on that but is it too late?
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