The year 2020 has been tough on tech companies. The Coronavirus pandemic, nationwide lockdown and strict restrictions have played havoc on certain industries. Tech manufacturers struggled with supply chain disruptions, rising costs and duties. But despite all adversities, there was a steady flow of launches throughout the year, except during the lockdown months.
We have brands like Samsung, which was quite aggressive this year despite all the difficulties it has to face in the ongoing pandemic. The company managed to grab a sizeable market share in different segments including smartphones, home appliances, and more. Apple was another brand that made a wholehearted attempt in India. The company introduced its first online store in the country and India was one of the first markets to get the latest Apple products. Then there were the Chinese smartphone brands that weathered anti-China sentiments and continued with the onslaught of launches, raking in market share especially during the festival season. However, only one can become the Brand of 2020. These are the nominees for Best Brand of 2020 for the Indian Gadget Awards 2020.
Nominees of Brand of 2020 for Indian Gadget Awards 2020:
Samsung is probably one of the few brands that did exceptionally well this year. The company not only aggressively launched smartphones at different price points, but it also improved its online presence and gave stiff competition to the online-first brands. In fact, Samsung even managed to beat Xiaomi and become the market leader for some time in 2020. The company introduced around 22 smartphones in the country this year covering different price bands in the country. Some of the popular phones included Samsung Galaxy M51, Samsung Galaxy S20 FE, and more.
The company has also shifted its focus to online sales with Galaxy M-series being at the forefront. The company introduced new models in this series with Samsung Galaxy M51 being one of the most popular. Coming to the online sales, the company introduced models that gave competitive specs-to-price ratio and it majorly focused on the budget and mid-range segment. On the flagship side of things, the South Korean giant continued evolving the foldable form-factor, and adding incremental upgrades to the Galaxy S20 series and Galaxy Note 20 series. It also tried to enter the affordable flagship segment with the Samsung Galaxy S20 FE that quickly became a critical hit.
Apple had a stellar year. The company managed to introduce a slew of products despite facing delays caused by the ongoing pandemic. The year 2020 also saw Apple shifting its focus to the Indian market. The company opened its first online store in the country, which received rave response from the customers. The online store promised to deliver Apple products at more than 13,000 pin codes and offered a full catalogue on its online store ranging from accessories to audio products to Macs, iPhones and more.
The tech company introduced five iPhones this year. The iPhone SE (2020) was Apple’s attempt to penetrate the mid-range segment in the country, which is highly competitive. The new iPhone delivered a good blend of features and compact design, which allowed users to get the taste of Apple ecosystem. Furthermore, the iPhone 12 series dominated the premium segment with its top-of-the-line features and specifications. It is safe to say that Apple was present in almost every category including laptops, smartwatches, audio products, tablets, and more. The year 2020 will be also remembered as the year when Apple introduced its first silicon for its laptops, known as the Apple M1 chipset. The company introduced MacBook Air M1 and MacBook Pro M1 powered by the new chips, offering never-before-seen performance and efficiency.
Sony made long strides in personal audio products in 2020. The company introduced a range of audio products ranging from truly wireless earbuds to Bluetooth headsets and more. Sony also launched some interesting products under the outdoor and party audio segment. The company also showed good growth in the TV category and introduced flagship Sony Bravia A8H and other products in the market. Coming to the cameras, Sony launched a bunch of full-frame mirrorless cameras for professionals, refreshing the already popular Sony Alpha series with new additions.
Xiaomi continued to dominate the Indian smartphone market this year by retaining the top spot. The company introduced 12 smartphones in the country this year. But the year will go down as the one where Xiaomi largely expanded the Mi ecosystem with a bunch of IoT products and wearable accessories. The company introduced its first smartwatch in the country, a smart speaker and even a vaccuum cleaning robot.
Xiaomi also focused more on the offline segment this year and tried to maintain a balance between the online and brick-and-mortar stores, which helped the company. Among the popular launches, the Redmi Note 9 Pro was one of the famous models in the budget segment. 2020 also saw Xiaomi come back to the flagship segment with three stellar flagships with a strong focus on the display and camera, challenging the likes of OnePlus and Samsung with its Mi 10 and Mi 10T series of smartphones.
NVIDIA also had a great year as it leapfrogged ahead with its consumer-grade GPUs. It started the year off with RTX-2000 series GPUs for laptops, but the highlight was the launch of the flagship GeForce RTX 3000 series for PCs. The RTX-3000 series cards offers a significant bump in performance with NVIDIA now moving to using Ampere Cores in the second-gen RTX cards. However, the company continued struggling with supply chain issues, which resulted in limited availability of the new generation of graphics cards. And that’s likely to continue in 2021 as well.
Coming to AMD, the brand managed to give a stiff competition to Intel. AMD introduced its latest Ryzen 5000 series of CPUs this year, based on 7nm Zen3 architecture, which decimated Intel’s 14nm Comet-lake processors. The clear processing advantage also saw laptop and PC makers opting for AMD chips. Moving on, the company also introduced new flagship AMD Radeon RX 6900 XT Graphic cards in the country, which is based on AMD’s RDNA 2 architecture that competes neck-to-neck against the RTX-3000 series GPUs, but availability continue being a problem even as the year comes to a close.
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