The responses in Local Circles’ study could especially be alarming for WhatsApp, since Business Chats and Payments are integral to its monetization strategy. The company was allowed to roll out its UPI-based payments feature, WhatsApp Pay to 20 million users in India late last year, after being embroiled in legal battles for a long time. If users openly abandon WhatsApp Business and WhatsApp Pay, it could also discourage businesses and partners from using the platform.
According to the CMR Survey, 41% users are planning to shift to Telegram, while 35% want to move to Signal. LocalCircle’s survey said 21% have already downloaded and are actively using other apps. Telegram and Signal have received millions of new downloads in under three weeks since WhatsApp announced its new terms and conditions. The two apps have essentially gone viral, with Signal amassing as many as 26.4 million new downloads in the two weeks since WhatsApp’s announcement.
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