Apple’s ‘Help Me Choose’ Website to Simplify MacBook Purchase: Here Are The Details

  • Apple Help Me Choose is a new website that simplifies the Mac buying process for users.
  • Prospective buyers must answer a few simple questions to get suggestions about the best MacBook for their requirements.

Apple has launched a new website called Help Me Choose to assist users in picking the right MacBook for their requirements. The Cupertino-based tech giant has MacBook Air (up to M3), MacBook Pro (up to M3 Max), M3 iMac, Mac mini (up to M2 Pro), Mac Studio (up to M2 Ultra), and M2 Ultra Mac Pro in its lineup.

It can be confusing for a first-time buyer to pick the best options among these models. However, Apple is now simplifying the process with its Help Me Choose website. It will give users suggestions about the best Mac model and ideal configuration based on their responses to certain simple questions. Let’s take a look.

How Does Apple ‘Help Me Choose’ Simplify a Mac Purchase?

Once the first-time buyer has picked the best Mac model for their requirements, choosing the right configuration is a Herculean task. The infamous Apple Price Ladder strategy doesn’t help the matter either.

Apple debuts Help Me Choose website to assite first-time Mac buyers.
Apple debuts the Help Me Choose website to assist first-time Mac buyers.

The strategy involves drawing in the first-time buyer with the lucrative price of the base model and then luring them into considering an upgrade to the next model, typically costlier by another Rs 10,000 or so but offers much more storage and so on.

The Help Me Choose section on the official website is a quiz designed to determine user requirements perfectly. Once the user answers all the questions, the website will show one or two suggestions based on their responses.

How to Use Apple’s Help Me Choose website?

Using the Help Me Choose website to pick the perfect Mac model for your needs is pretty straightforward. Follow the steps below to determine which Apple Mac is ideal for your specific requirements.

  1. Go to the Apple Help Me Choose website.
  2. Select between Essentials, Work, Education, or Creative Hobbies.
  3. Pick from what you do at work, from creating documents, design, audio production, 3D design, etc.
  4. Select options related to your study, such as research, online classes, STEM projects, etc.
  5. You will then be asked where you will use your Mac, such as in a fixed place, around home, out and about, and on long journeys.
  6. Select whether you will plug in accessories such as displays, external storage, media equipment, or others.
  7. Lastly, you will be asked to pick a budget from $1000 to $3500 and above.

Once you have answered all questions, the website will take some time to analyse the responses and showcase the options best suited to your requirements. At present, the website only shows the pricing in US dollars, but this will give you a rough idea of which Mac to pick depending on your needs.

Best Apple MacBooks in India

Apple’s lineup in India includes both MacBooks and Macs, starting at Rs 99,900. Here are the best Apple MacBooks and Macs you can buy in India.

M3 MacBook Air

m3 macbook air
The M3 MacBook Air is the best option for students and working professionals.

The M3 MacBook Air starts at Rs 1,14,900 and is available in 13-inch and 15-inch Liquid Retina displays. The laptop comes with the M3 octa-core processor with octa-core GPU, 8GB unified memory, and 256GB storage. Other impressive features include a 16-core Neural Engine, Magic Keyboard with Touch ID, 1080p FaceTime HD camera, and more. This model is ideal for students and professionals alike.

M3 Max MacBook Pro

M3 MacBook Pro
Apple M3 MacBook Pro is available in India starting at Rs 1,69,900.

The MacBook Pro starts at Rs 1,69,900, but the most powerful M3 Max model costs Rs 3,19,900. The M3 Max MacBook Pro is equipped with a 14-core processor, 30-core GPU, 36GB unified memory, and 1TB SSD storage. Designed for heavy-lifting, this Apple Mac is intended for creators and professionals who use their laptops for video rendering, audio production, and other resource-intensive tasks.

Those who need a Mac for their desktops can choose from the Mac mini, Mac Studio, Mac Pro, and iMac. While the iMac is an all-in-one solution, the other three can be paired with Apple Studio Display, Pro Display XDR, or any other display.