Amazon Prime Video will soon get something most of us dread — ads. The company has announced that users will start seeing ads in Prime Video in 2025. Here’s everything you need to know.
Prime Video Will Show Ads Starting Next Year
Those who subscribe to Amazon Prime get an ad-free experience on the Prime Video OTT service. This is about to change in 2025, as the company said it needs funding to continue investing in new content. This will be achieved through ad slots between movies and shows. Amazon assures that the platform will have fewer advertisements than linear TV and other streaming providers.
In its official blog, the company mentions that it will email Prime members several weeks ahead with information on how to sign up for the ad-free option. Having said that, Amazon also clarifies that the current Prime membership will not change in 2025. The price of the new ad-free subscription will be announced later in 2025.
Amazon Prime: Details and Plans in India
For the uninitiated, Amazon Prime is a premium subscription service that offers benefits like early sale access, faster delivery, and more. One of the plan’s benefits is access to the Prime Video OTT platform, where users can watch the latest movies and shows and subscribe to other OTT services.
Amazon offers several plans for its Prime membership in India, including Prime, Prime Lite, and Prime Shopping. Here are the prices:
| Amazon Prime Plan | New Price |
| Monthly Prime (1 month) | ₹ 299 |
| Quarterly Prime (3 months) | ₹ 599 |
| Annual Prime (12 months) | ₹ 1,499 |
| Annual Prime Lite (12 months) | ₹ 799 |
| Prime Shopping Edition (12 months) | ₹ 399 |
The Amazon Prime Lite membership will remain unaffected. It is priced at Rs 799/year and offers full access to Prime Video’s content library with ads on a single device (TV or mobile) in 720p High-Definition.
