Google is working on a new feature to make it easier for users to identify AI-generated images. The search engine giant will soon provide an option ‘About this image,’ which will analyze the photo’s metadata to check its authenticity. Google is also taking additional steps as a part of the C2PA. Here are the details.
Google Making It Easier To Track AI-Generated Media
Google’s new ‘About this Image’ feature will analyze the details of images shown in Google search by using its metadata, and try to trace the photo to its source. Users can click on this option and view this information directly on Google. This will provide an idea of whether the image is from a genuine source or not.
For example, if a user comes across an image of a popular sports player, they will have an option to check the original details of the image. This will help them to verify whether the image is genuine or digitally altered. The same principle will apply to all images under this feature.
To recall, Google recently joined the Coalition for Content Provenance and Authenticity (C2PA), a global body, which focuses on authenticity in digital media and preventing the spread of misinformation. With the rising adoption of AI among the masses, AI-generated content is quickly becoming a cause of concern for the masses.
The C2PA also has other notable committee members such as Adobe, Amazon, Intel, Meta, Microsoft, Sony, OpenAI, and many others. These companies actively work together and share resources that help to identify fake or misleading information on the web. The coalition also helps these companies fight against misinformation on their respective platforms, such as Facebook by Meta.
Google says that its ‘About this image’ feature is currently under development. It will start rolling out to all users globally over the next few months. However, the company has disclosed an exact timeline for its availability.
Google also mentioned that it will be implementing C2PA policies in its Ads business. It will help the company to filter out fake and potentially misleading advertisements. The tech giant is also planning to use the technology on YouTube, which will verify the metadata of uploaded videos on that platform.
