Adam Mosseri, the head of Instagram, revealed exciting updates for creators. The social media platform plans to launch a dedicated ‘Edits’ app next month. Plus, Reels will now allow up to three minutes of content, a big jump from the current 90 seconds, giving users more space to unleash their creativity. Here’s a closer look at what’s coming.
Instagram Reel Length
Instagram has doubled down on its commitment to short-form content, emphasising its quick and digestible nature. However, the previous 90-second cap left many creators struggling to fully express their ideas. To address this, Instagram has introduced longer reels of up to three minutes, offering more creative flexibility and adapting to the growing demand for varied video formats.
Interestingly, this move points to the enduring popularity of long-form content, sparking questions about the platform’s focus on bite-sized media. Yet, it reflects Instagram’s adaptability, proving that user feedback is at the core of its evolution. After all, it’s the audience that keeps social media thriving.
What is Instagram’s New ‘Edits’ App All About?
With the recent TikTok ban situation in the USA, the ripple effect has been felt across several platforms, including CapCut. In response to this shift, Instagram is stepping in with its new ‘Edits’ app, aiming to seize the opportunity.
Currently available for pre-order on the App Store, the app is not yet on Google Play but is expected to launch next month. Instagram has assured users that the Android version will follow soon, although a specific release date is yet to be announced.
The ‘Edits’ app is designed to make content creation easier for creators, providing them with powerful editing tools on their smartphones. It will support the entire creative process, allowing for smoother and more efficient video production.
This strategic launch shows how Instagram is not only introducing its editing solution but also positioning itself to take advantage of the current uncertainty surrounding CapCut. It’s the perfect moment to gain momentum.
We’ll share more details once the ‘Edits’ app is launched. Until then, stay tuned to MySmartPrice.
