
WhatsApp is known for offering its users advanced privacy protection features based on end-to-end encryption, such as chat lock. Despite being one of the most secure instant messaging platforms, the Meta-owned app is constantly striving to improve user privacy on its platform. WhatsApp’s latest privacy layer is called Advanced Chat Privacy, and here’s everything you need to know about it.
WhatsApp Rolls Out Advanced Chat Privacy Feature Globally
According to WhatsApp, the new feature offers stronger protection for sensitive conversations. The company emphasises that the feature will help users keep their group and personal chats within the app itself when extra privacy is required.
The feature needs to be activated from the individual or group chat settings page. Once activated, it enables several protections, such as blocking chat exports, stopping automatic media downloads, and preventing messages from being used in AI features. With these, WhatsApp is hoping to provide more confidence to its users that the conversation in a sensitive chat stays within WhatsApp.
The company mentions that the platform is quickly becoming an extension for real-world networking for users and participants in group chats might be strangers to each other. This feature will ensure that sensitive information shared in WhatsApp groups with strangers is not misused.