iQOO Emerges as Top Smartphone Brand for User Satisfaction in Battery, Display and Overall Value: Report


iQOO, one of the newest smartphone companies in India under the BBK group, has emerged as the top brand with the most satisfied users yet again. A Great Indian Smartphone Survey report conducted by 91Mobiles showed that iQOO is increasing its user base in India with multiple offerings. More importantly, the Vivo sub-brand emerged as the top brand with the most satisfied users for two years in a row. 

The findings were based on a number of questions asked to over 15,000 people. The questions ranged from knowing the current smartphone brand that people use to the next phone from any brand they plan to buy.

The report stated that iQOO’s user base increased to 2.7 per cent this year, up from 1.3 per cent in 2021. This is more than double what the user base was last year. Moreover, the survey further revealed that 5.1 per cent of the total number of people who were a part of the survey plan to buy from iQOO next.

iQOO Leads in Survey About Customer Satisfaction

iQOO emerged as the number one brand in the Great Indian Smartphone Survey report, which included over 15,000 people answering the questions. The brand topped with 8 out of the 10 users being happy about the phone’s speed. This is no surprise as iQOO has launched devices which offer great performance for the price. Be it the Z6 5G, which has been priced at around Rs 15,499 and offers a Snapdragon 695 SoC, or the Z6 Pro 5G with a Snapdragon 778G SoC for under Rs 25,000. The company also caters to the premium segment with the iQOO 9 series and the iQOO Neo 6 5G.

iQOO also dethroned POCO as the best brand in terms of battery reliability. The company came second and is behind Apple in terms of user satisfaction when it came to the phone’s rear camera performance. It also came second in the display department and was found to be right behind OnePlus. 69.3 per cent of users were satisfied with the display capabilities of their iQOO phone, as compared to 69.6 per cent of users who liked their OnePlus phone’s display.

iQOO has topped the list of brands as the most value-for-money (VFM) company this year. Apple and OnePlus came second and third in the list with under 60 per cent of users of the respective brands who were happy with the purchase.