MediaTek was the biggest smartphone chipset vendor in Q3 2020, according to a new CounterPoint report. The Taiwan-based chip maker occupied 31 percent of the market share during the third quarter of the pandemic-hit year. CounterPoint’s research states that it performed best in the $100-$250 price band. The report also states that China and India were the biggest contributors to MediaTek’s successful quarter. This is the first time that it has managed to become the biggest smartphone chipset vendor. Its biggest competitor, Qualcomm, topped the 5G chipset rankings with a 39 percent market share. Let’s take a look at Qualcomm and MediaTek’s performance in Q3 2020.
MediaTek Becomes Biggest Smartphone Chipset Vendor in Q3 2020
The CounterPoint research report states that MediaTek became the biggest smartphone chipset vendor with a 31 percent market share in Q3 2020. China and India helped the Taiwan-based company top the list of biggest chipmakers worldwide. It saw a 5 percent increase in market share compared to Q3 2019.
Qualcomm, on the other hand, captured 29 percent of the market during the same quarter. The US-based chipset manufacturer saw a 2 percent drop year-on-year. However, Qualcomm was the biggest 5G chipset vendor in Q3 2020. It powered 39 percent of the 5G phones sold worldwide.
Apple’s A-series and Samsung’s Exynos each captured a 12 percent market share in Q3 2020.
The share of MediaTek’s chips in Xiaomi has increased by more than three times since the same period last year. It was also able to leverage the gap created due to the US ban on Huawei.
The report further stated that the demand for 5G smartphones doubled in Q3 2020 – 17 percent of all smartphones sold in Q3 2020 were 5G. It is estimated that one-third of smartphones shipped in Q4 2020.
“Qualcomm, on the other hand, held a strong market share in the high-end segment in Q3 2020, thanks to HiSilicon’s supply issues. However, Qualcomm faced competition from MediaTek in the mid-end segment. We believe both will continue to compete intensively through aggressive pricing, and mainstream 5G SoC products into 2021,” Research Director Dale Gai said.
Commenting on Qualcomm and MediaTek’s growth strategies, Research Analyst Ankit Malhotra said, “Qualcomm and MediaTek have both reshuffled their portfolios, and consumer focus has played a key role here. Last year, MediaTek launched a new gaming-based G-series, while Dimensity chipsets have helped in bringing 5G to affordable categories. The world’s cheapest 5G device, the Realme V3, is powered by MediaTek.”
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