Facebook is taking on TikTok directly with the launch of a new app called Collab. The new short video-making app has been currently launched only in the US. Facebook Collab was available in beta since May 2020 on an invite-only beta testing for select users. The app, which was developed by Facebook’s New Product Experimentation (NPE) team, now comes with a bunch of new features over the beta version. Currently, iOS users can download the app from the App Store. We can expect it to be available soon on Android. Facebook has not announced if the app will be available in other regions. Here is everything you need to know about the Facebook Collab music video app.
Facebook launches Collab in the US to take on TikTok
The Facebook Collab music video app was available for select beta users under an invite-only system. Developed by the Facebook NPE team, the app is now available for download on iOS for users in the US. Users having an iPhone, iPad, or iPod touch running on iOS 13 or later can download the Facebook Collab music video app from the Apple App Store.
What is the Facebook Collab app?
The Collab app is Facebook’s attempt at taking on popular video-making app TikTok. Collab aims at bringing together creators and fans to create, watch, and mix and match original videos, starting with music. Facebook has worked closely with beta testers and brought new updates to creating, sharing, and discovering new collabs.
How does Facebook Collab work?
When you open the Facebook Collab app, you are greeted with a feed of collabs — each collab features three 15-second independent videos playing in sync. Creating your own collab is as simple as swiping on any row to bring in a new video clip that sounds awesome with your composition.
Users can also record their own contribution to any song, or start a brand new collab to inspire the community. Facebook claims that Collab automates the complexity of audio and video syncing so you can easily produce a final composition you love. Users do not require any musical training or experience to use the app. You can simply swipe to create a new collab.
“After testing with dozens of headsets and hardware configurations, we’ve optimised the experience for loads of setups. You can even use external audio interfaces to bring music from electronic instruments like keyboards, guitars, and drum kits into your recordings,” Facebook said.
Currently, it is unknown if the app will be launched in India or any other markets outside the US.
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